Increasing the Value of New Sports Bettors
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It is crucial that online gaming operators maximize the value of the players that arrive at their websites. Specifically, operators must combine player segmentation and personalized player messaging to increase deposit amounts, longevity and the future value of new players.
Download this document to learn of a best-practices-based methodology that can be easily implemented with Optimove:
- What behaviors you should use to segment and target your bettors
- How to time and build a marketing plan for new bettors
- Which specific campaigns should your marketing plan include