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Resources

Explore Positionless Marketing through customer success stories, eBooks, research reports, videos, and webinars

Positionless Marketing | Customer Segmentation | iGaming

Buzz Bingo Reduces Templates by 88% While Scaling Retail Personalization with Optimove

Discover how Buzz Bingo’s retail team brought external data into Optimove to personalize every email at the customer level, without waiting for development cycles
Multichannel Marketing | Journey Orchestration | iGaming

OlyBet Unifies Four Markets on Optimove in Three Weeks, Then Scales Campaign Volume 24-Fold

OlyBet consolidated its market-by-market instances onto a single Optimove tenant, and a new CRM team took it from a standing start to nearly 2,000 campaigns a month across five channels
Marketing AI | Positionless Marketing | Digital Personalization | Retail & eCommerce

Black Friday and Cyber Monday Report 2026

Winning with Real-Time Data and AI
Journey Orchestration | Marketing AI | iGaming | Web

Apuesta Total Turns Real-Time Triggers Into S/1.04M in Proven Incremental Revenue

Since ramping up its real-time program in March 2026, Apuesta Total, Peru's largest iGaming operator, has run 44 triggered activations through Optimove Orchestrate's AI Journey Decisioning Agent and the Web Pop-Up channel. Every one of them beat a held-out control group.
Journey Orchestration | Positionless Marketing | iGaming

BETFAN Scores Its Best Open Rates of the World Cup with Same-Day Sends

When an offer is only relevant right before, during, or right after a match, Optimove Quick Send Campaigns let BETFAN's CRM marketing team build and launch same-day, without sacrificing precision or delivery reliability
Positionless Marketing | iGaming

Prediction Markets Are Mainstream With NFL Bettors

Awareness of prediction markets is now near-universal among U.S. NFL bettors, and a clear majority intend to trade event contracts this year. The competitive question has shifted from whether bettors will participate to who retains them once they do.
Company News | Positionless Marketing | iGaming

NFL Betting Intentions 2026/27 Report

Based on a survey of U.S. NFL bettors, it examines how players plan to wager, spend, and engage with sportsbooks this season
Journey Orchestration | Positionless Marketing | iGaming

Lucky7 Ventures Delivers 74X ROI with a Real-Time, Multichannel CRM Program

Lucky7 replaced a manual, promotion-led CRM with an automated lifecycle program built on Optimove and GiG data, growing deposits, retention, and player lifetime value
Journey Orchestration | Positionless Marketing | iGaming Startups | iGaming

Herd Gaming Launched With Enterprise-Grade CRM Marketing on Optimove, Run by Two People

Herd Gaming's two-person marketing team uses real-time reporting to run 250 campaigns a month without waiting for data analysts
Company News | Retail & eCommerce

AI Shopping Goes Mainstream: Implications for Consumers and Marketers

Consumers are already turning to AI for discovery and recommendations; the next opportunity for retailers is to make those experiences more useful, trusted, and personal.