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Going from Data to Insights to Action

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Leveraging customer data to generate insights that lead to more effective customer marketing is key to help your team continuously discover new ways to improve the customer experience.

Download this document to learn of four marketing examples implemented in Optimove that leverage customer data to create personalized customer marketing campaigns:

  • Using first purchase category as a predictor of longevity
  • Incentivizing repeat-buyer purchase behaviors
  • Limiting profit cannibalization due to unnecessary discounts
  • Combining longevity and time since last order to uncover customer value segments