Unwrap the Insights You Need to Win Holiday 2025

The 2025 Consumer Holiday Shopping Report, developed by Optimove Insights, uncovers how shoppers are navigating inflation, tariffs, marketing fatigue, and rising expectations this holiday season. Based on a survey of 345 U.S. consumers, it offers data-backed strategies for how brands can win the season.

In the report: 

• Why 64% of shoppers will start holiday shopping before Halloween, and how to capture them early
• How to combat marketing fatigue, which starts as early as October
• The growing role of AI in shopping, with 51% of consumers using it for gift ideas
• Strategies for delivering personalized, omnichannel experiences that win loyalty
• How Positionless Marketing empowers teams to act instantly on consumer behavior of relevance and personalization in marketing messages 
• And much more