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Optimove Research: Summer Shopping Survey 2023

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Learn about U.S. consumers’ summer holiday shopping intentions

According to our 2023 Summer Shopping Survey, consumers are eager to start early. But for brands’ bottom lines to sizzle, rather than fizzle this summer, retailers must be aware of consumer preferences and behavior. With 78% of consumers planning to spend the same or less this summer, for retailers, existing customers will hold the most promise. 

In the report you’ll find answers to: 

  • What are the top three factors motivating consumers to summer shop 
  • When, what and how consumers plan to summer shop 
  • What marketing actions can motivate consumers to act 
  • Will consumers budget more, or less, this shopping season 
  • Much more