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Optimove Insights: March Madness Report 2024

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Gain March Madness Insights on The Caitlin Clark Effect on Betting on Women’s Sports 

This report offers data on the multifaceted nature of betting behavior in NCAA March Madness and underscores the importance of considering various factors, including individual player performance and viewer demographics, in understanding and predicting betting patterns in all sports events. 

Key takeaways include:  

  • The effect of a star player like Caitlin Clark on betting trends   
  • The fact that men’s games attract more bets (for now)  
  • and more…