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Optimove Insights: 2024 Consumer Summer Shopping Report

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According to our 2024 Consumer Summer Shopping Report, the trend of Research Online, Purchase In-Store (ROPIS) is gaining momentum, especially among Gen Z and Millennials. By adapting to evolving consumer behaviors—including a notable shift towards prioritizing quality and sustainability—brands have the opportunity to build strong, loyal customer relationships and make summer 2024 hot, rather than not. 

In the report, you’ll find answers to: 

  • What are the preferred shopping methods for different products? 
  • What role do digital payments play in shopping habits? 
  • How do quality and price influence purchases? 
  • Why is omnichannel shopping essential for consumers? 
  • More 

Download the report today.