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Resources

Explore Positionless Marketing through customer success stories, eBooks, research reports, videos, and webinars

Optimove AI | iGaming Startups | iGaming | SMS | WhatsApp

Stadiobet Goes from Kickoff to Live Data in Two Days with Optimove's Self-Serve Onboarding 

How a new casino and sportsbook brand for Mexico onboarded its full customer base in record time, then turned that head start into ₱124.9K in deposit uplift within its first 10 days of campaigns 
Multichannel Marketing | iGaming | Email | Web

Lotto.com Saves 50 Hours a Month and Lifts Multichannel Sales 8% With Channel Eligibility

Channel Eligibility lets Lotto.com's four-person CRM team build each campaign once and send it across email and mobile push
iGaming | Web

MoonSpin Achieves 4.3x Higher Betting Activity Among Players Who Installed its Progressive Web App

MoonSpin put its website on players' home screens. That let Web Push reach players even after they closed the browser - no app store, no native app.
iGaming Startups | Journey Orchestration | Email Marketing | Optimove AI | Email

Startup 2UP Goes Live in Under 3 Weeks and Earns 23x Return with Optimove

Live with its first campaign in less than three weeks, the crypto gaming startup built a largely automated CRM program, run by a one-person team, on Optimove Orchestrate
Positionless Marketing | Customer Segmentation | iGaming

Buzz Bingo Reduces Templates by 88% While Scaling Retail Personalization with Optimove

Discover how Buzz Bingo’s retail team brought external data into Optimove to personalize every email at the customer level, without waiting for development cycles
Multichannel Marketing | Journey Orchestration | iGaming

OlyBet Unifies Four Markets on Optimove in Three Weeks, Then Scales Campaign Volume 24-Fold

OlyBet consolidated its market-by-market instances onto a single Optimove tenant, and a new CRM team took it from a standing start to nearly 2,000 campaigns a month across five channels
Marketing AI | Positionless Marketing | Digital Personalization | Retail & eCommerce

Black Friday and Cyber Monday Report 2026

Winning with Real-Time Data and AI
Journey Orchestration | Marketing AI | iGaming | Web

Apuesta Total Turns Real-Time Triggers Into S/1.04M in Proven Incremental Revenue

Since ramping up its real-time program in March 2026, Apuesta Total, Peru's largest iGaming operator, has run 44 triggered activations through Optimove Orchestrate's AI Journey Decisioning Agent and the Web Pop-Up channel. Every one of them beat a held-out control group.
Journey Orchestration | Positionless Marketing | iGaming

BETFAN Scores Its Best Open Rates of the World Cup with Same-Day Sends

When an offer is only relevant right before, during, or right after a match, Optimove Quick Send Campaigns let BETFAN's CRM marketing team build and launch same-day, without sacrificing precision or delivery reliability
Positionless Marketing | iGaming

Prediction Markets Are Mainstream With NFL Bettors

Awareness of prediction markets is now near-universal among U.S. NFL bettors, and a clear majority intend to trade event contracts this year. The competitive question has shifted from whether bettors will participate to who retains them once they do.