Search the website

Optimove Insights: Consumer Marketing Fatigue 2024

Download the full report

Navigating Marketing Fatigue: Insights and Strategies for Success 

The 2024 Optimove Marketing Fatigue Report reveals 81% of consumers ready to unsubscribe due to excessive messages. With 54% valuing relevance and personalization, brands must embrace data-driven and omnichannel strategies to combat fatigue and boost engagement. Learn how to strike the right balance and cultivate lasting loyalty. 

In the report: 

  • Detailed survey results and analysis 
  • Learn what drives consumers to unsubscribe from brands 
  • Discover which marketing channels are most and least effective 
  • Understand the importance of relevance and personalization in marketing messages 
  • And much more