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Optimove Research: Consumer Marketing Fatigue

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Learn What Causes Marketing Fatigue and How to Avoid it

With 66% of consumers wanting fewer marketing messages and 27% feeling bombarded by marketing messages, the Optimove 2023 Consumer Marketing Fatigue Survey clearly shows that less is often more in marketing. The report reveals what factors impact marketing fatigue, what customers expect from brands and suggests strategies to get it right.

In the report you’ll find answers to:

  • What makes consumers unsubscribe?
  • What’s the most/least annoying marketing channel?
  • What percent of marketing emails do consumers open?
  • How important are relevancy and personalization?
  • Much more