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Optimove 2022 Consumer Holiday Shopping Survey

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Learn about U.S. consumers’ holiday shopping intentions

As the 2022 holidays are near, get data and insights on why retailers with established relationships with consumers will have an advantage (over other retailers) in the deeper engagement of those customers with their brand. 

Retailers with those established relationships have the advantage of being able to start marketing with the customer’s preferences and needs first. Those retailers can anticipate specific consumer needs and personalize service to these shoppers with the right offer at the right place and the right time. 

This report gives initial insights into when consumers plan to shop, their preferences in communication channels, and what turns them on (or off) in a shopping experience. At the cornerstone of these findings is that loyalty is paramount in a world where trust is eroding. 

Download this report for details.