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How Telecom Brands Use Optimove

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Telecommunications brands have the ability to collect vast amounts of data on their customers, which they can then leverage to personalize their marketing activities and drive loyalty.

Download this document to learn of four use cases telecom brands have implemented to increase customers’ lifetime value:

  • Increasing conversion rates by combining real-time and scheduled campaigns
  • Encouraging account activity by leveraging top up activity data
  • Maximizing customer lifetime value using cross-sell strategy
  • Identifying customers at risk of churn with predictive modelling