Uncover the Future of iGaming Marketing with the iGX 2025 Playbook

The iGX 2025 Playbook, developed by iGX Insights, delivers proprietary insights from 100 senior iGaming marketers. It explores how leading operators are leveraging gamification and Gen AI to drive personalized player experiences and boost lifetime value.

Inside the Playbook: 

• Why 100% of iGaming companies now use gamification, and what makes it “just right”
• How Gen AI is transforming marketing through personalized promotions, predictive analytics, and automated content – and empowering marketer to be Positionless
• The essential role of player data in delivering real-time, tailored gaming journeys
• What top marketers are doing today to prepare for tomorrow’s regulations and expectations

With player expectations rising and competition growing, personalization is no longer optional. This playbook will help you benchmark where you are, and where you need to go.