How to Identify
Download your copy of Optimove's step-by-step guide to identifying your VIPs.
Download a step-by-step guide (plus Excel template)
VIPs are a major issue for businesses of every persuasion. In this Optimove Guide we will take you step by step through a data-driven method for defining your VIPs. This Excel-based technique offers flexibility in determining the extent of difference between regular customers and VIPs, and allows you to further explore this group in order to achieve a more granular understanding of VIP behavior.