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Optimove Research: 2023 Survey of B2C Marketers

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B2C Marketers: Learn about your Peers’ 2023 Challenges, Priorities, and Future Plans

Retention or acquisition? That is the question.   

As marketers deal with unpredictability in consumer spending, rising market costs, and the need to deliver better ROI on marketing efforts, this survey reports on how marketers are grappling with this crucial question.   

Gain valuable insights into the perspective of leading marketers on the current state of B2C marketing and the right balance between: 

  • automation 
  • personalization AI 
  • challenges in adopting new technologies 
  • leveraging first- and zero-party data 
  • benefits of customer-led marketing