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2023: Back to School Consumer Survey

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Back-to-School Shoppers Ready to Spend More – Learn How to Win Them Over

Almost half (48%) of parents or guardians are willing to spend more on educational needs than last year diverging from generally being budget minded. Brands can harness this change and boost consumer loyalty as we approach the 2023-24 academic year. 

Our report highlights key strategies including: 

• Tailored Product Variety  

• Building Trust  

• Privacy Respect  

• Family-Oriented Marketing  

• Omnichannel Experience 

Explore our report for more insights to capitalize on this back-to-school season.