Sweaty Betty Gets Personal with their Data to Get More Personal with their Customers
Sweaty Betty uses Optimove’s Customer Data Platform to consolidate all available customer data, to model their customers for a deeper understanding of past and future behaviors, to automate personalized messaging campaigns via multiple channels and to generate BI reports that are used across the organization.
About Sweaty Betty
Sweaty Betty has been shaking up the women’s activewear market since 1998, with 60 retail stores around the world, concessions in Harrods and Bloomingdale’s, and a leading online presence.
What Sweaty Betty Says About Optimove
“Optimove empowers our internal teams to quickly execute and measure the things they want to do, to proactively influence customer behavior, to optimize the impact that their efforts are having over time and to easily showcase to management how their efforts are paying off. This clarity has definitely encouraged our team to be much more creative and data driven, a mindset that is paying big dividends around our customer relationship efforts.”
— Emma Rushe, Vice President of Performance Marketing at Sweaty Betty
Benefits by the Numbers
- 22% increase in total order value
- 12% increase in average customer LTV
- 14% increase in the number of orders per customer
- 32% decrease in customer churn