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lastminute.com Improves Customer Marketing ROI via Large-Scale Personalization and Automation

Optimove’s customer modeling, micro-segmentation and campaign automation capabilities empowered lastminute.com to increase order value by 18%, email open rates by 35% and email click rates by 10%.

About lastminute.com

lastminute.com is a digital travel company, serving 10+ million customers in 40 countries, annually. The company’s offerings span the gamut of travel solutions, including flights, hotels, cruises, tours and special experiences. The Amsterdam-based company employs 1,200 people in 12 countries.

What lastminute.com Says About Optimove

“Optimove has helped us significantly improve our customer marketing, by automatically personalizing and delivering emails at a very large scale. We are very pleased with the results, and we look forward to working with the Optimove team to go much further still.” — Marco Bardicchia, Marketing CRM Team Leader, lastminute.com

Benefits by the Numbers

Since adopting Optimove, lastminute.com reports improvements in the following metrics:

  • 18% increase in order value
  • 35% increase in email open rates
  • 10% increase in email click rates
  • 160 unique target groups targeting 10+ million customers every month
  • 68% of the target groups contain fewer than 500 customers
  • 90% of campaigns are automated recurring campaigns
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