lastminute.com Improves Customer Marketing ROI via Large-Scale Personalization and Automation
Optimove’s customer modeling, micro-segmentation and campaign automation capabilities empowered lastminute.com to increase order value by 18%, email open rates by 35% and email click rates by 10%.
lastminute.com is a digital travel company, serving 10+ million customers in 40 countries, annually. The company’s offerings span the gamut of travel solutions, including flights, hotels, cruises, tours and special experiences. The Amsterdam-based company employs 1,200 people in 12 countries.
What lastminute.com Says About Optimove
“Optimove has helped us significantly improve our customer marketing, by automatically personalizing and delivering emails at a very large scale. We are very pleased with the results, and we look forward to working with the Optimove team to go much further still.” — Marco Bardicchia, Marketing CRM Team Leader, lastminute.com
Benefits by the Numbers
Since adopting Optimove, lastminute.com reports improvements in the following metrics:
- 18% increase in order value
- 35% increase in email open rates
- 10% increase in email click rates
- 160 unique target groups targeting 10+ million customers every month
- 68% of the target groups contain fewer than 500 customers
- 90% of campaigns are automated recurring campaigns