Read time 4 minutes
Why It Matters:
This post shows how “customer engagement” becomes real when brands invite customers to shape what happens next. Marketers will learn how a simple, goal-led game mechanic can drive participation, generate leads, and build positive brand sentiment fast.
Key Takeaways:
Ādažu boosted engagement and generated over 19,000 weekly leads by implementing a gamified “Swipe” voting experience, replacing traditional campaigns with an interactive, nostalgia-driven activation that empowered consumers to influence product decisions.
Customer engagement is often talked about—but rarely executed in a way that truly captures attention and drives meaningful participation. Ādažu, a leading Latvian chip brand, wanted to go beyond standard campaigns and create something that would actively involve consumers while strengthening emotional connections to the brand.
The marketing team set out to revive limited-edition historical chip flavors—but needed a way to validate demand while creating buzz at scale.
Ādažu’s marketing team faced three critical bottlenecks:
“We wanted to create something bigger than a standard campaign—something that truly involves our consumers,” the team noted. This challenge directly impacted their ability to stand out and deepen brand loyalty in a competitive market.
Ādažu implemented a gamified “Swipe” experience to turn customer voting into an interactive, high-engagement activity.
Ādažu used a Tinder-like “Swipe” game where users could like or dislike historical chip flavors. This simple mechanic made participation intuitive and addictive, addressing low engagement while collecting clear customer preference data.
“We needed a simple way for consumers to express what they want—and this made it effortless and fun.”
The campaign was amplified across radio, digital, in-store displays, and influencer channels. Daily radio updates shared live voting results, while QR codes in stores drove traffic directly to the game.
“Every touchpoint led back to the experience—it was impossible to miss.”
Consumers could instantly see voting results, creating transparency and encouraging repeat participation. Social media and influencer conversations further amplified excitement and engagement.
“People weren’t just playing—they were talking about it everywhere, even calling it ‘Chips Tinder.’”
The campaign consistently generated over 19,000 leads per week, far exceeding expectations for a first-time gamification initiative.
“The response was far beyond what we expected—it became a weekly engagement engine.”
On the first day alone, 3,836 users participated—significantly higher than typical campaign engagement benchmarks.
“Consumers were already excited before launch—once it went live, participation skyrocketed.”
The campaign sparked widespread conversation, both online and offline, as users actively shared opinions and engaged with the brand.
“People loved how easy it was to participate and immediately see results—it made them feel heard.”
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