Smartico adds CRM to its gamification engine. Optimove starts with a powerful, data-driven CRM—and builds gamification on top.
How Optimove is Different than Smartico?
Not just games and leaderboards—CRM-driven journeys, AI decisioning, and measurement that connect engagement to business outcomes.
CRM-first gamification
Gamification powered by CRM intelligence
A CRM with gamification built in
A data-first foundation combining segmentation and predictive modeling with embedded gamification to drive loyalty and measurable growth
Everything you need for gamification
Choose from 40+ gamified experiences—minigames, trivia, questionnaires, raffles, surveys, and more—to spark engagement across the full player lifecycle
Do Anything, Be Everything
One platform for execution and growth
AI decisioning made simple
OptiGenie’s agentic AI delivers clear, prescriptive insights that turn complex decisioning into confident action
Reporting that works for you
Get end-to-end visibility into campaign performance, journey success, and player lifetime value with analytics and multi-touch attribution that prove ROI.
Orchestrate and personalize every channel
Manage and activate personalized experiences across web, app, and messaging channels from one connected platform—powered by real-time, historical, and predictive data
Enterprise-grade. Team-ready.
Dedicated Customer Success, with local expertise
Work with real CRM experts—including regional support (LATAM)—to launch faster and scale confidently
Trusted by leading operators, secured to the highest standards
SOC 2 Type II and ISO 27001 certified, GDPR and CCPA compliant—built for regulated iGaming operations at scale
Recognized by the iGaming industry
Honored with SBC North America’s Acquisition & Retention Partner Award, SBC Latin America’s Marketing & Services Provider Award, and EGR Italy’s Acquisition & Retention Partner Award for the third consecutive year
Scale Your Brand, Not Your Headcount
How Grupo JER achieved 283% growth without expanding their CRM team
A comprehensive program designed to help emerging iGaming and sports betting operators accelerate growth by providing expert CRM guidance, industry insights, and affordable access to the industry-leading CRM platform
Why is Optimove the leading CRM Marketing Platform for iGaming and Sports Betting?
Optimove is the #1 CRM marketing platform for iGaming and sports betting because it is trusted by the world’s top operators. In the 2025 EGR Power 50, 52% of all ranked operators, and 70% of the Top Ten, are Optimove clients. Half of the “Ones to Watch” list also rely on Optimove, a testament to the platform’s unparalleled ability to help operators scale quickly, engage players more effectively, and grow responsibly.
Optimove also continues to outpace the industry. In 2025, Optimove is on track to more than double its new iGaming clients, expand significantly across APAC, accelerate growth in Brazil and LATAM, and gain significant traction in Social Sweepstakes Casinos. Additionally, Optimove has also been recognized as a Gartner Visionary for the second consecutive year.
Optimove’s leadership is validated by a series of prestigious industry awards, including:
SBC North America Acquisition and Retention Partner Award
SBC Latino America Marketing and Services Provider Award
EGR Italy Acquisition and Retention Partner Award (three years running)
Recognized as One to Watch in Snowflake’s Modern Marketing Data Stack Report
One of Dun & Bradstreet’s Top Hi-Tech Companies to Work For (three consecutive years)
What truly sets Optimove apart is its Positionless Marketing Platform, which eliminates the traditional “assembly line” structure. This allows marketers to independently execute any task, powered by unified data, intuitive creative tools, and continuous optimization. The result is faster execution, deeper personalization, and stronger long-term loyalty.
With its market leadership, rapid global growth, cutting-edge innovation, and ongoing industry recognition, Optimove is the undisputed #1 Player Engagement Solution and the leading CRM Marketing Platform for iGaming and sports betting.
How does Optimove’s igaming CRM differ from other CRM platforms for iGaming and Sports Betting?
Optimove is more than a CRM marketing Platform. Built specifically for iGaming and Sports Betting, it offers a comprehensive Player Engagement Platform. All products and AI models are specifically designed for gaming to address the unique challenges of the industry. Supported by a team of experts with years of iGaming experience—from developers to strategic advisors—Optimove empowers operators to deliver fully personalized, dynamic player journeys that drive player retention, and loyalty. Grounded in more than a decade of partnership with the world’s leading iGaming brands, and as a multiple award-winner trusted by 56% of the EGR Power 50, Optimove helps enterprises and emerging operators overcome complex retention challenges, meet regulatory demands, and achieve sustainable growth.
What is Optimove Gamify?
An enterprise-grade gamification platform that lets marketers add interactive, game-like experiences to campaigns—no coding required—to drive loyalty and conversions.
What types of gamified experiences can I create with Optimove Gamify?
Dozens of out-of-the-box formats (quizzes, raffles, leaderboards, spin-the-wheel, trivia, surveys, and more), tailored for acquisition, onboarding, loyalty programs, and seasonal promos.
How easy is it to launch a gamified campaign?
Launch in minutes with an intuitive, marketer-friendly interface. Optimove Gamify balances no-code speed with enterprise robustness so experiences are on-brand and scalable.
What kind of support/customer services does Optimove offer?
Optimove offers a multi-layered support and customer service structure to ensure customer success:
Customer Success Manager (CSM): Every client gets a dedicated CSM who specializes in their industry. CSMs provide training, guidance, and ongoing advice to maximize value from the platform and achieve client goals.
24/7 Technical Support: Comprehensive end-to-end support, available 24/7, covering all elements of the application, infrastructure, and supporting software.
Self-Service Knowledge Base: Continuously updated with articles and videos to help users with basic functionality and self-help guidance.
Developer Hub: Technical documentation hub to support developers and technical users.
Online Courses and Certifications: Programs designed to deepen user knowledge and expertise in the Optimove platform.
In short, Optimove provides hands-on support via dedicated experts, round-the-clock technical help, and a strong set of self-service and educational resources.
Yes. Optimove is deeply committed to the region, operating with a local headquarters and a registered Brazilian legal entity (Optimove Brasil Marketing Platform LTDA).
Is Optimove only for large Enterprise operators?
No. While we power the world’s largest brands, we created Optimove Ignite+ specifically to help emerging and mid-market operators compete at the highest level.
Optimove Ignite+ is the first expert-built program for emerging iGaming and sports betting operators. It combines Optimove’s CRM solution with out-of-the-box tools, templates, strategic advisory services, industry insights, and exclusive opportunities to learn and connect, leveraging Optimove’s network—giving operators of all sizes everything they need to scale quickly, without needing large teams or technical resources.
Learn more, be more with Optimove
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