In the Media

Predictive analytics is the use of data, statistical algorithms and machine learning techniques to identify the likelihood of future outcomes based on historical data. The goal is to go beyond knowing what has happened to providing a best assessment of what will happen in the future.

There will always be the next version release – of your favorite app, of that annoying bug in the software, of the camera on your phone – and if you work hard enough: even of YOU.

Called Optibot, the new feature makes recommendations, offers insights, and conducts self-optimizing tests across micro-segments.

The CRM space has been spiritless for a while, but technologies such as machine learning and artificial intelligence are poised to inject some life.

Growth funds invest in mature technological startups and help them scale. Unlike taking earlier VC funding, growth funding will change our velocity, not our nature.

Seven-year-old marketing startup Optimove has raised $20 million from Israel Growth Partners in the company’s first outside funding. The round valued the company at $100 million.

For customer marketing, Amit sees the issue as being one of “personalize or vaporize”. That catchy term is meant to convey that if companies don’t communicate to customers in a personalized way that appeals to their customers, they’ll end up vanishing.

Optimove now enables marketers to increase customer spend, engagement and retention by targeting existing customers with personalized ads across Google media platforms, based on recent and predicted behavior patterns.

Optimove Connect 2016 will bring together a number of market leaders to discuss customer marketing and retention strategies.

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In the Media

Predictive Analytics for Marketing – What’s Possible and How it Works

The Next Version Release of You: What Product Development Teaches Us About Self Improvement

Optimove adds an intelligent agent for self-optimizing marketing campaigns

Can Optimove Change The Apathetic CRM Space?

Why I Turned Down a $1.5M VC Offer – and Why I Took $20M in Growth Funding

Optimove Raises $20M From Israel Growth Partners

Amit Bivas: Message Like Music, Not Noise

Optimove Integrates with DoubleClick by Google for Customer Retention Marketing

Optimove Connect 2016: Customer Retention Conference for Market Leaders

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