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In the Media

How to Raise $20 Million for Your SaaS Startup – with Pini Yakuel
In this podcast, the CEO of Optimove discusses how the co-founders came up with the right business idea, how they were able to self-fund the business, why they walked away from $1.5 million in VC funding, how they grew their idea into a business with over 100 employees and how the founders raised $20 million in VC funding 4 years later.
More women in high-tech: 5 things employers should do and 1 thing women must do to create more balance in the workplace
A friend just asked me why I didn’t post on Women’s Day that 85% of my team are women. Honestly – I didn’t think it was worth mentioning. It’s not about feminism, empowerment or affirmative action. They are not at Optimove because they are women, or despite they are women. They’re simply absolutely great. And that, I think, is definitely worth mentioning.
Whale Watching: Identifying The Six Types Of Social Game Spenders
You would think that with a “freemium” player base, there would be two types of personalities: those who pay and those who don’t. Optimove, a company that specializes in customer retention, tracked 235 social gamers over 18 months and identified not two, but six types of players based on behavior and tendency to buy.
The 6 stages of a free-to-play social gamer
Optimove is a retention and marketing firm that has broken down social-game players into six major categories and provided a look at some of the actions that developers can take to win them over and maximize lifetime value.
Startup Cities Around the World – The Top 10
Tel Aviv has an excellent talent pool consisting of a highly qualified workforce with experience and education in tech-related fields. Notable Companies: Fiverr, Optimove, PrimeSense, IronSource, MyHeritage, Sisense, Webydo, Wix, Zerto

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