How to Keep Your First-Time Customers Coming Back

Download the Guide: How to Keep Your First-Time Customers Coming Back

Knowing how to turn your one-time customers into frequent purchasers and brand evangelists is a key to success. By properly understanding and using first-purchase characteristics and executing agile segmentation, you will increase customer loyalty, spend and lifetime value.

This guide describes a useful four-step process for segmenting your first-time customers based on two main first-purchase characteristics: number of items purchased and purchase amount. The guide also includes marketing insights for each segment that will help you build effective campaigns for each customer segment.