Optimove Enters Gartner’s 2017 Magic Quadrant for Digital Marketing Analytics
Gartner’s Magic Quadrant series analyzes technology vendors. This is Optimove’s first inclusion in this reportPosted in Data Analysis, Company News, Management on 26 October 2017 by:
We are honored to announce that Gartner has included Optimove in its October 2017 Magic Quadrant for Digital Marketing Analytics research report. This is Optimove’s first inclusion in the report.
Gartner’s Magic Quadrant series analyzes technology vendors active in markets and presents each one’s competitive positioning in a four-quadrant chart.
Over the past two years, Optimove has been experiencing record growth, increasing its client base by more than 70% to over 250 brands, and expanding into both the North American and EMEA regions with the opening of new offices in New York and London.
“We are thrilled to be included in Gartner’s Digital Marketing Analytics Magic Quadrant”, said Pini Yakuel, Optimove’s founder and CEO. “I’d like to take this opportunity to thank our partners, clients and employees, and also to congratulate our fellow marketing vendors who appear in this year’s report”.
Optimove is currently working on adding in narrative elements to our Predictive Customer Model which will allow users to get an even deeper understanding of what the characteristics and drivers are of customer behavior and where they should be focusing their attention.
Also, over the next few months, Optimove will be releasing a Media Spend analysis application that will be able to factor in cost of acquisition and lifetime value to help marketers better understand paths to break-even and ROI projections for all of their acquisition campaigns.
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