SBC Summit Lisbon 2025: Experience Optimove’s Positionless Marketing Platform and Discover How to Do Anything and Be Everything
From September 16 to 18, 2025, visit Stand A555 to explore the latest in AI marketing tools, live gamification, expert panels, high-impact networking, and exciting side events throughout the week
iGaming Leaders get hands-on exposure to the latest AI marketing tools, discover new ways to optimize campaigns, experience cutting-edge tactics to engage players, and connect with the industry’s finest. They will also explore how to extend their capabilities and act faster through Positionless Marketing, from live gamification powered by Adact by Optimove, including the in-booth Positionless Game, to exclusive panel sessions, hands-on demos, and high-value side events.
Optimove’s platform puts Data Power, Creative Power, and Optimization power directly in marketers’ hands, eliminating reliance on engineering, design, or analyst teams to execute campaigns. This is marketing without bottlenecks, where you can truly Do Anything. Be Everything. Come find us.
Key takeaways:
Meet Optimove at SBC Summit Lisbon: September 16 to 18, Stand A555 in Hall 1.
Positionless Game & Live Demos: Experience Positionless Marketing in action through our in-booth gamification powered by Adact by Optimove. Play the Positionless Game, win prizes based on your score, and explore real iGaming use cases at our demo stations.
Panel Sessions: AI-Powered CRM Panel on September 16, Western Europe Stage talk on September 17, and Sweepstakes Boom Panel on September 18.
Power Your Marketing to Positionless Roadshow Breakfast: Invite-only on September 16 at Sky Bar Oriente with exclusive insights on gamification and CRM Marketing from Moshe Demri and a live demo of Adact by Optimove delivered by its founder, Kalev Karpuk.
Side Events: Optimove Golf Day on September 15 and the Optimove Boxing Fundraiser on September 16.
Partner Ecosystem: Visit our stand to meet our partners, Vegas Kings and Approvely, and see how our collaborations extend Positionless Marketing’s speed and agility.
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It’s almost time! Optimove is gearing up for its fourth appearance at SBC Summit Lisbon, taking place September 16 to 18, 2025.
We will be at Stand A555 with an agenda full of can’t-miss moments. Here is a taste of what is in store:
1. Three Must-See Panel Sessions
AI-Powered CRM Panel – Featuring Moshe Demri, GM and SVP of Revenue, Optimove – September 16, 3:40 PM
All in Hand: Cracking APAC’s Mobile Gaming Market – Featuring Efe Yucemen, Director of Partnerships, EMEA at Optimove – September 17, 2:40 PM
Sweepstakes Boom Panel – Featuring Marcello De Crescenzo, Senior Account Executive at Optimove – September 18, 12:00 PM
2. Power Your Marketing to Positionless Roadshow Breakfast
On September 16, from 08:30 to 10:30 AM at Sky Bar Oriente, invited guests will take part in a high-value morning designed to transform how they approach CRM marketing. From this rooftop setting, Moshe Demri, Optimove’s GM and SVP of Global Revenue, will share exclusive insights on how Positionless Marketing empowers iGaming teams to execute campaigns instantly, from data to creative to optimization, without relying on analysts, engineers, or designers.
The session will also feature a live walkthrough of Adact by Optimove, a no-code gamification solution, presented by founder Kalev Karpuk. Participants will learn how to launch interactive, gamified campaigns in minutes and measure the results in real time.
Beyond the strategies and demos, this breakfast offers an opportunity to connect with other senior marketers navigating similar challenges and share ideas in an intimate, focused setting.
Optimove Golf Day On September 15, tee off at Belas Clube de Campo for a relaxed afternoon of golf, conversation, and connection before the buzz of SBC Lisbon begins. This is the perfect setting to build relationships in a laid-back environment while exchanging ideas on the future of iGaming.
Tee times: 2:00 PM, 2:10 PM, and 2:20 PM
Optimove x Boxing Start September 16 with a high-energy mix of boxing, networking, and purpose at Sport Lisboa e Olivais. Connect with fellow iGaming professionals in and out of the ring while supporting Aberfeldy Boxing Club, a grassroots gym making a difference in East London.
Time: 7:30 AM
4. Meet Our Partner Ecosystem
Visit us at Stand A555 to meet our partners, Vegas Kings and Approvely, and see how we work together to help operators stand out and perform. Vegas Kings is a leading iGaming design and development agency, creating high-impact websites and branding. Approvely specializes in fast, compliant player verification, helping operators streamline onboarding and build trust. Together, we deliver campaigns and experiences that give marketers more freedom to innovate and succeed.
In Summary
With everything we have lined up, SBC Summit Lisbon 2025 will be an unforgettable experience. Visit us at Stand A555, join our panels, take part in the Power Your Marketing to Positionless Roadshow Breakfast, explore live gamification powered by Adact by Optimove, including the Positionless Game, and connect with us at our other side events. See how Positionless Marketing puts Data Power, Creative Power, and Optimization Power directly in your hands so you can Do Anything. Be Everything.
Want to meet us there? Email us at [email protected] to schedule a face-to-face.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
