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Optimove Blog

Data, Marketing and the Universe



Hadas Tamir

Director of Customer Success, US

Hadas Tamir
Hadas leads the Optimove Customer Success Team in the US and has years of experience in customer success in the digital marketing environment. Hadas holds a Bachelors of Law and a Masters in Business Administration, and is passionate about engaging her customers and expanding their success stories.

Prep Yourself for The Holidays: How to Enhance Your Customers’ Shopping Experience

Posted by on 15 November 2018

Black Friday is just around the corner, and with it an increased need to better identify and treat your holiday-shoppers. How should you win their attention? Entice them. Here are some ideas

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Overcoming the Content Creation Hurdle that Comes with Personalization: 4 Useful Hacks

Posted by and on 8 November 2018

Many marketers these days fear they will not be able to benefit from personalization's many advantages, because they don't have the creative span to match. These segmentation and content management methods will make personalization much more approachable

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How Paul Stuart Revolutionized Its Customer Marketing with Optimove

Posted by on 11 October 2018

Using Optimove’s marketing automation platform, fitted to the multi-channel retailer, Paul Stuart's marketing team was able to increase response rates and customer spend and enjoy a holistic view of every customer

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Advice from an Owl: What Does a 360° Customer View Really Mean?

Posted by on 26 July 2018

Taking all the variables and data and combining them together for a better view of your customers may sound like a no-brainer. But to ensure personalization, the effectiveness of your campaigns, and real money savings, it’s a must. And it’s doable

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Where the Grass is Greener: 9 Actionable Insights from Optimove’s Clients

Posted by on 21 December 2017

Taking a closer look at your data is crucial, as long as you know how to put the information to good use. We gathered the best insights from current Optimove users to help you better personalize your communications and optimize your business

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Increasing Customer Revenue: Assumptions vs. Reality

Posted by on 10 August 2017

Intuition is a great marketing tool, as long as it’s balanced with a good data-based reality check. Here are two examples of counter-intuitive data insights that can impact your marketing strategy

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