Optimove Blog

Data, Marketing and the Universe

Nurture your Reactivated Customers Back to Activity

Posted by on 20 April 2017

Customers returning from churn pose a huge potential for your brand: getting to know them can decrease churn by up to 20% and generate more loyal, long-term customers

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Rewire Your Email Marketing in 8 Steps

Posted by on 13 April 2017

Learning how to effectively segment your audience and personalize your email campaigns will lead to an increase in revenue  

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Cross-Segment Your Customers to Discover their Distinct Personas

Posted by on 6 April 2017

A multi-dimensional approach to segmentation allows you to observe different data perspectives from a single point of observation, giving you a more complete understanding of your customer

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Detect Your VIPs Early in the Game

Posted by on 30 March 2017

At Optimove, we use machine learning to identify gaming VIPs as early as possible. In this article we propose a method you can try yourself

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Refill Please!

Posted by on 9 March 2017

A methodology for detecting customers’ consumption patterns.

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The End of Mobile Gaming as We Know It

Posted by on 2 March 2017

The majority of growth in the social gaming space will be won by companies that incorporate player-centric monetization strategies and shift their attention from user acquisition to retention

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Product Recommendations: Offering Customers the Next Big Thing They Didn’t Even Know They Wanted

Posted by on 23 February 2017

There’s more than one way to skin a product recommendation; here is the Optimove approach

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Women in iGaming: A Force to Be Reckoned with

Posted by on 8 February 2017

Marketing practitioners take notice: while men are still the majority of players, a new Optimove research reveals that women are more valuable players all-around

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9 Marketing Practices That Need to Die in 2017

Posted by on 2 February 2017

Spraying and Praying? Using rule-based segmentation? Sending another “last chance” email? Well, it might be time to stop!

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The Numbers Are in: Multi-channel Campaigns Are 37% More Effective

Posted by on 12 January 2017

Gone are the days when a single message through a single channel sufficed to reach your complete customer base. Create a presence for your brand by managing campaigns across multiple channels

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7 Top CRM Trends for 2017

Posted by on 5 January 2017

In the dynamic digital marketplace CRM technologies have become an essential component for marketing departments. Learn about what to expect for CRM in 2017

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Black Friday Beats Cyber Monday for Online Retail

Posted by on 7 December 2016

While Black Friday is still the most lucrative shopping day for retailers, Cyber Monday – a relatively new marketing peak – is not far behind.

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