Optimove Blog

Data, Marketing and the Universe

Refill Please!

Posted by on 9 March 2017

A methodology for detecting customers’ consumption patterns.

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The End of Mobile Gaming as We Know It

Posted by on 2 March 2017

The majority of growth in the social gaming space will be won by companies that incorporate player-centric monetization strategies and shift their attention from user acquisition to retention

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Product Recommendations: Offering Customers the Next Big Thing They Didn’t Even Know They Wanted

Posted by on 23 February 2017

There’s more than one way to skin a product recommendation; here is the Optimove approach

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Women in iGaming: A Force to Be Reckoned with

Posted by on 8 February 2017

Marketing practitioners take notice: while men are still the majority of players, a new Optimove research reveals that women are more valuable players all-around

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9 Marketing Practices That Need to Die in 2017

Posted by on 2 February 2017

Spraying and Praying? Using rule-based segmentation? Sending another “last chance” email? Well, it might be time to stop!

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The Numbers Are in: Multi-channel Campaigns Are 37% More Effective

Posted by on 12 January 2017

Gone are the days when a single message through a single channel sufficed to reach your complete customer base. Create a presence for your brand by managing campaigns across multiple channels

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7 Top CRM Trends for 2017

Posted by on 5 January 2017

In the dynamic digital marketplace CRM technologies have become an essential component for marketing departments. Learn about what to expect for CRM in 2017

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Black Friday Beats Cyber Monday for Online Retail

Posted by on 7 December 2016

While Black Friday is still the most lucrative shopping day for retailers, Cyber Monday – a relatively new marketing peak – is not far behind.

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The Self-Optimizing Campaign: Let AI Optimize your Marketing

Posted by on 1 December 2016

Optimove’s new Self-Optimizing Campaign represents the ultimate in customer marketing technology. Learn how it can help make your next marketing campaign a success

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The Business Case for Customer Marketing

Posted by on 24 November 2016

The data you collect from your loyal customers is an untapped goldmine. Utilizing it systematically can make a real difference to your brand’s bottom line.

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Recap: Optimove Connect 2016

Posted by on 17 November 2016

The second Optimove Connect looked at the past, present and future of customer marketing and left us with food for thought and lots of memorable moments.

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The 6 Most Common Social Gaming Personas and How to Engage Them

Posted by on 10 November 2016

Social gaming is an incredibly complex space. Using data from 235 million players, we broke it down into 6 personas that will help you plan the right campaigns for your audience

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