Optimove Blog

Data, Marketing and the Universe

Maximize Customer Value, the Smart Way

Posted by on 18 May 2017

The ultimate goal of retention marketing is to maximize the revenues the customer generates for the company. These are the pillars of every value maximization strategy

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Meet Your Unique Customer Segments

Posted by on 11 May 2017

Customer segmentation breaks up your target audience into smaller, more engageable groups. Here are some examples to the unique groups in your customer database

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Moving at the Speed of the Customer

Posted by on 4 May 2017

When marketing to existing customers, speed and precision are key. It’s crucial that your technologies support the skills you need to succeed

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The Self-Optimized Customer Journey

Posted by on 27 April 2017

Self-optimizing campaigns, which have the testing built right into them, are the only way to truly personalize customer journeys

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Nurture your Reactivated Customers Back to Activity

Posted by on 20 April 2017

Customers returning from churn pose a huge potential for your brand: getting to know them can decrease churn by up to 20% and generate more loyal, long-term customers

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Rewire Your Email Marketing in 8 Steps

Posted by on 13 April 2017

Learning how to effectively segment your audience and personalize your email campaigns will lead to an increase in revenue  

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Cross-Segment Your Customers to Discover their Distinct Personas

Posted by on 6 April 2017

A multi-dimensional approach to segmentation allows you to observe different data perspectives from a single point of observation, giving you a more complete understanding of your customer

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Detect Your VIPs Early in the Game

Posted by on 30 March 2017

At Optimove, we use machine learning to identify gaming VIPs as early as possible. In this article we propose a method you can try yourself

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Refill Please!

Posted by on 9 March 2017

A methodology for detecting customers’ consumption patterns.

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The End of Mobile Gaming as We Know It

Posted by on 2 March 2017

The majority of growth in the social gaming space will be won by companies that incorporate player-centric monetization strategies and shift their attention from user acquisition to retention

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Product Recommendations: Offering Customers the Next Big Thing They Didn’t Even Know They Wanted

Posted by on 23 February 2017

There’s more than one way to skin a product recommendation; here is the Optimove approach

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Women in iGaming: A Force to Be Reckoned with

Posted by on 8 February 2017

Marketing practitioners take notice: while men are still the majority of players, a new Optimove research reveals that women are more valuable players all-around

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