About Us

Optimove was founded in 2009 by people with a passion for understanding what drives customer behavior. The company’s mission is to enable marketers to grow their business through their existing customers, by giving them the ability to maximize customer spend, engagement, loyalty, retention and lifetime value.

The Optimove software combines the art of marketing with the science of data to enable marketers to deliver highly-effective personalized customer marketing campaigns through email, mobile, the Web and other channels. Optimove’s Web-based application is now the leading retention automation platform, used by over 150 customer-centric brands, in a variety of industries, to drive their entire customer marketing operation.

Optimove has more than a dozen strategic partnerships with world-class vendors of marketing platforms, customer communication platforms and operations infrastructure platforms.

Optimove is a profitable and rapidly-growing company that has never taken any outside financial investment. In 2014, the company launched operations in the US and UK and now employs more than 55 people. Optimove was described by the Huffington Post as, “a market leader” and “one of the only successful bootstrapped software startups in Tel Aviv.”



Pini Yakuel, CEO and Co-founder  linkedin

Pini is the leader of the Optimove pack. With over a decade of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

Shachar Cohen, PhD, Co-founder and Advisor  linkedin

Dr. Cohen is a brainiac with more than a decade of experience designing algorithms for data analysis and applying these algorithms to marketing-oriented scenarios. He holds a PhD in Algorithms from Tel Aviv University.

Varda Tirosh, Chief Customer Officer linkedin

Varda is all about the customer. With more than 10 years helping customers improve their businesses using their data, Varda is the perfect blend of energy and efficiency, equipped with a bright personality and exemplary professionalism. She holds a Bachelor’s degree in Economics and Business Administration.

Shani Zamir, CFO linkedin

Shani is a finance prodigy. With extensive experience in business management and finance, she gracefully manages all aspects of Optimove’s finances. With a BSc in Economics and Statistics and an MSc in Applied Statistics, she’s always on top of her numbers!

Dror Garti, CTO  linkedin

Dror is a tech wizard. With more than 20 years of experience managing technology development in both start-ups and multinational corporations, he’s got all bases covered. He holds BSc and MSc degrees in Mathematics and Computer Science from the Hebrew University of Jerusalem.

Eilam Avinary, Head of Operations linkedin

Eilam is an operations superstar. With over a decade of experience in managing business operations, BI analytics and project management, he’s the perfect fit to head up Optimove’s operations. He holds a BSc in Industrial Engineering and Management, specializing in Information Systems.

David Cohen, VP R&D  linkedin

David is the rare combination of product visionary and management Ninja. His strong technical leadership and people management skills have led software development teams to success in a variety of industries for over 15 years. David holds BSc and MSc degrees in Computer Science from Tel Aviv University.

Yohai Sabag, Chief Data Scientist  linkedin

Yohai heads up Optimove’s data science lab. He is a top-tier data guru with extensive experience applying the fields of business intelligence and advanced data analytics to practical business challenges. Yohai holds a master’s degree in machine learning and information systems.

Paz Holender, Head of Product Management linkedin

Paz is a product guru. With more than 15 years of experience in software design and engineering, specializing in project and team management, it is not surprising that Optimove has become the leading software in its space. He holds a BA in Computer Science and Management and an MBA.

Shauli Rozen, Head of Professional Services linkedin

Shauli excels at creating business value for clients. Combining extensive management experience, deep technical expertise and amazing creative energies, Shauli is the perfect person to lead the team responsible for helping Optimove’s clients grow their businesses. Shauli holds an MBA from Wharton Business School and a BSc in software engineering.

Alon Tvina, Chief Commercial Officer linkedin

Alon is all about business-building. With over a decade of experience working in cross-industry and multidisciplinary organizations, Alon’s passion for game-changing technology makes him feel right at home at Optimove. He holds an MBA, B.Bus, B.CI, and Professional Certs in Project Management & Business Analysis.

Amit Bivas, Head of Marketing linkedin

Amit is a marketing maniac. His unshakable sense of style, keen eye for detail and strong background in data analytics allows Amit to combine the art and science of marketing into magic. He holds a BSc in Industrial Engineering and Information Systems.


Meet the Team

Optimove’s leadership is successful only because of the awesome team they lead. Meet everyone else at the team page.

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