About Us

Optimove was founded in 2009 by people with a passion for understanding what drives customer behavior. The company’s vision is to produce software that understands every customer and can proactively influence their spending behavior.

The company’s core technology is based on an innovative algorithmic approach to deep customer analytics which reliably predicts which marketing actions will be the most effective for each individual customer.

The company’s first customer engagement succeeded at improving customer loyalty for a large mobile operator. While providing customer analytics services to many clients during the subsequent years, the team developed Optimove to incorporate its proven approach into a Web-based software application. The first version of Optimove (initially named Customer Value Maximizer) was released in 2010.

As proven by more than 100 active customers in a variety of industries who are using Optimove to increase customer conversion, spend, retention and lifetime value, the company’s quest for an automated, metrics-based marketing optimization system has been realized. Optimove is a profitable and rapidly-growing company that has never required any outside financial investment.



Pini Yakuel, CEO and Co-founder  linkedin

Pini is the leader of the Optimove pack. With over a decade of experience in analytics-driven customer marketing, business consulting and sales, he is the driving force behind Optimove. His passion for innovative and empowering technologies is what keeps Optimove ahead of the curve. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

Shachar Cohen, PhD, Co-founder and Advisor  linkedin

Dr. Cohen is a brainiac with more than a decade of experience designing algorithms for data analysis and applying these algorithms to marketing-oriented scenarios. He holds a PhD in Algorithms from Tel Aviv University.

Varda Tirosh, Chief Customer Officer linkedin

Varda is all about the customer. With more than 10 years helping customers improve their businesses using their data, Varda is the perfect blend of energy and efficiency equipped with a bright personality and exemplary professionalism. She holds a Bachelor’s degree in Economics and Business Administration from the Open University.

Dror Garti, CTO  linkedin

Dror is a tech wizard. With more than 20 years of experience managing technology development in both start-ups and multinational corporations, he’s got all bases covered. He holds BSc and MSc degrees in Mathematics and Computer Science from the Hebrew University of Jerusalem.

Paz Holender, Head of Product and Operations linkedin

Paz is a product guru. With more than 15 years of experience in software engineering, specializing in project and team management, Paz is the perfect guy to keep Optimove at its best. He holds an MBA from The College of Management and a BA in Computer Science and Management from the Open University.

Alon Tvina, Head of Business Development and Sales linkedin

Alon is all about business-building. With over a decade of experience working in cross-industry and multidisciplinary organizations, Alon’s passion for game-changing technology makes him feel right at home at Optimove. He holds an MBA, B.Bus, B.CI, and Professional Certs in Project Management & Business Analysis from Queensland University of Technology.

Amit Bivas, Head of Marketing linkedin

Amit is a marketing maniac. His unshakable sense of style, keen eye for detail and strong background in data analytics allows Amit to combine the art and science of marketing into magic. He holds a BSc in Industrial Engineering and Information Systems from Shenkar College.

Eilam Avinary, Head of Professional Services linkedin

Eilam is a professional services superstar. With over a decade of experience in business operations, BI analytics and project management, he’s the perfect fit to head up Optimove’s professional services operation. He holds a BSc in Industrial Engineering and Management, specialising in Information Systems, from Technion – Israel Institute of Technology.


Meet the Team

The leaders mentioned above are successful only because of the awesome team they lead. Meet everyone else at the team page.

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