Combining art and science to empower emotionally intelligent brand-consumer relationships


Combining marketing art and data science, our mission is to empower marketers with the “emotional intelligence” required to communicate with their customers most effectively at all times, via all available channels. Our goal is to help companies grow their business by more successfully engaging and pleasing their existing customers.


Optimove is used by customer marketers and retention experts who are focused on their customers’ wants, needs and affinities. Using Optimove, these marketers gain a deep understanding of their customers’ behavior and ultimately devise highly-relevant communications for everyone – no customer left behind!
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The Optimove retention automation software helps marketers maximize customer spend, engagement, retention and lifetime value. It does this by automating the execution, analysis and optimization of continuously-improving personalized multi-channel customer marketing campaigns. Optimove’s unique customer modeling, predictive microsegmentation and campaign automation technologies are rolled into an intuitive Web user interface, making it easy and enjoyable for marketers to excel at their craft.
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Optimove is used by over 180 customer-centric brands, in a variety of industries, to drive their entire customer marketing operation. Learn more on our Customers page Optimove has partnered with more than a dozen world-class vendors of marketing platforms, communication platforms, operational platforms and industry-specific platforms.
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We are a passionate (and friendly ) group of geniuses, nerds and creative types from many different backgrounds. We love working, learning and playing – but our greatest satisfaction comes from watching our customers make (much) more money using our (awesome) software!
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