Mobius was founded in 2009 by people with a passion for understanding what drives customer behavior. The company’s vision is to produce software that understands every customer and can proactively influence their spending behavior.

The company’s core technology is based on an innovative algorithmic approach to deep customer analytics which reliably predicts which marketing actions will be the most effective for each individual customer.

The company’s first customer engagement succeeded at improving customer loyalty for a large mobile operator. While providing customer analytics services to many clients during the subsequent years, Mobius developed Optimove to incorporate its proven approach into a Web-based software application. The first version of Optimove (initially named Customer Value Maximizer) was released in 2010.

As proven by customers in a variety of industries who are using Optimove to increase customer conversion, spend, retention and lifetime value, the company’s quest for an automated, metrics-based marketing optimization system has been realized. Mobius is a profitable and rapidly-growing company that has never required any outside financial investment.

Management

Pini Yakuel, CEO and Co-founder  

With over a decade of experience in analytics-driven customer marketing, business consulting and sales, Mr. Yakuel is the driving force behind Mobius. He holds an MSc in Industrial Engineering and Management from Tel Aviv University.

Shachar Cohen, PhD, Co-founder and Advisor  

Dr. Cohen has more than a decade of experience designing algorithms for data analysis and applying these algorithms to marketing-oriented scenarios. He holds a PhD in Algorithms from Tel Aviv University.

Dror Garti, CTO  

Mr. Garti has more than 20 years of experience managing technology development in both start-ups and multinational corporations. He holds BSc and MSc degrees in Mathematics and Computer Science from the Hebrew University of Jerusalem.

Paz Holender, VP Product  

Mr. Holedner has more than 15 years of experience in software engineering, specializing in project and team management. He holds an MBA and a BA in Computer Science and Management.

Meet the Team

The four guys mentioned above need a little help making the Optimove vision a reality.
To meet everyone else, visit the team page.