Customer Marketing Cloud

Optimove implements a systematic approach to planning, executing, measuring and optimizing a complete, highly-personalized customer marketing plan.

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Predictive Customer Modeling

Optimove collects and consolidates your customer data. It then mines and models it, dynamically grouping customers with similar traits into micro-segments, forecasting their future behavior and value. An array of interactive dashboards provide you with a powerful view into your customer base and enables the discovery of distinct customer personas and unique value segments.

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Realtime Hyper-targeting

Interact with your customers at the point of greatest impact–when they’re on your site/app! Optimove Realtime uses predictive segmentation and realtime customer activity data to activate intelligent, marketing-configured triggers, overall managed within the Optimove retention campaign plan.

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Multi-channel Campaign Automation

Optimove is your power tool for building customized target segments and scheduling automated marketing campaigns for them, harmoniously orchestrated across a variety of channels. Optimove is a key enabler to managing a scientific and agile personalized customer marketing operation.

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Self-optimizing Personalization

Optimove promotes a systematic approach to continuously optimizing the effectiveness of every campaign. By analyzing each campaign’s true financial uplift, the software’s recommendation engine guides you to address every customer group with those interactions most likely to engage them.

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