Predictive Customer Modeling
Optimove collects and consolidates your customer data. It then mines and models it, dynamically grouping customers with similar traits into micro-segments, forecasting their future behavior and value. An array of interactive dashboards provide you with a powerful view into your customer base and enables the discovery of distinct customer personas and unique value segments.
Multi-Channel Campaign Automation
Optimove is your power tool for building customized target segments and scheduling automated marketing campaigns for them, harmoniously orchestrated across a variety of channels. Optimove is a key enabler to managing a scientific and agile personalized customer marketing operation.
Optimove promotes a systematic approach to continuously optimizing the effectiveness of every campaign. By analyzing each campaign’s true financial uplift, the software’s recommendation engine guides you to address every customer group with those interactions most likely to engage them.