Email Marketing

Optimove’s native email personalization and delivery platform, powers all aspects of preparing, delivering and tracking hyper-personalized email marketing campaigns.

Seamlessly integrated within Optimove, OptiMail offers marketers a rich email platform especially designed for personalized customer marketing. OptiMail’s advanced email feature set includes a visual template editor, personalized content updated upon email open, true cross-client preview, personalization tags linked to any database field, conditional template customization, delivery validation and testing, multi-brand email management, personalized realtime campaigns, and automatic product recommendation, replenishment reminder, and transactional/confirmation emails.

Benefits:

OptiMail integrates the most advanced customer email platform available with the world’s leading customer relationship management hub, delivering:

• Increased email relevance through unparalleled email personalization and customer hyper-targeting that leverages all available Optimove data and insights (customer database, customer model, activity tracking, predictive analytics, AI recommendations, etc.)
• Ensure that each customer sees the most relevant messages, products, prices and offers, even when emails are opened long after being sent via DynamicMail, OptiMail add-on.
• Automatic product recommendation emails, automatic replenishment reminder emails, and dynamic template content (including data-driven permutations and per-recipient text/image content customization using conditional if/then/else clauses)
• High deliverability through the combination of first-rate technology and a specialized deliverability support team
• No integrations or external services required