Optimove Blog

Data, Marketing and the Universe

The Data Doesn’t Lie: We Still Love Mama Best

Posted by on 25 May 2017

Mother’s Day purchase data hints that we tend to spoil our mothers on their special day more than we do our lovers or our fathers

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Maximize Customer Value, the Smart Way

Posted by on 18 May 2017

The ultimate goal of retention marketing is to maximize the revenues the customer generates for the company. These are the pillars of every value maximization strategy

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Meet Your Unique Customer Segments

Posted by on 11 May 2017

Customer segmentation breaks up your target audience into smaller, more engageable groups. Here are some examples to the unique groups in your customer database

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Moving at the Speed of the Customer

Posted by on 4 May 2017

When marketing to existing customers, speed and precision are key. It’s crucial that your technologies support the skills you need to succeed

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The Self-Optimized Customer Journey

Posted by on 27 April 2017

Self-optimizing campaigns, which have the testing built right into them, are the only way to truly personalize customer journeys

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Nurture your Reactivated Customers Back to Activity

Posted by on 20 April 2017

Customers returning from churn pose a huge potential for your brand: getting to know them can decrease churn by up to 20% and generate more loyal, long-term customers

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Rewire Your Email Marketing in 8 Steps

Posted by on 13 April 2017

Learning how to effectively segment your audience and personalize your email campaigns will lead to an increase in revenue  

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Cross-Segment Your Customers to Discover their Distinct Personas

Posted by on 6 April 2017

A multi-dimensional approach to segmentation allows you to observe different data perspectives from a single point of observation, giving you a more complete understanding of your customer

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Detect Your VIPs Early in the Game

Posted by on 30 March 2017

At Optimove, we use machine learning to identify gaming VIPs as early as possible. In this article we propose a method you can try yourself

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Kraken: Our Home-Grown, Cutting-Edge Operations Platform

Posted by on 23 March 2017

Serving our clients better by developing a robust and scalable task execution engine  

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The Four Pillars of Success in Work and Life

Posted by on 16 March 2017

The variety of human talent is endless. How do you define success and what can you do to attain it?

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Refill Please!

Posted by on 9 March 2017

A methodology for detecting customers’ consumption patterns.

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