Optimove Blog

Data, Marketing and the Universe

Nurture your Reactivated Customers Back to Activity

Posted by on 20 April 2017

Customers returning from churn pose a huge potential for your brand: getting to know them can decrease churn by up to 20% and generate more loyal, long-term customers

Read Post

Rewire Your Email Marketing in 8 Steps

Posted by on 13 April 2017

Learning how to effectively segment your audience and personalize your email campaigns will lead to an increase in revenue  

Read Post

Cross-Segment Your Customers to Discover their Distinct Personas

Posted by on 6 April 2017

A multi-dimensional approach to segmentation allows you to observe different data perspectives from a single point of observation, giving you a more complete understanding of your customer

Read Post

Detect Your VIPs Early in the Game

Posted by on 30 March 2017

At Optimove, we use machine learning to identify gaming VIPs as early as possible. In this article we propose a method you can try yourself

Read Post

Kraken: Our Home-Grown, Cutting-Edge Operations Platform

Posted by on 23 March 2017

Serving our clients better by developing a robust and scalable task execution engine  

Read Post

The Four Pillars of Success in Work and Life

Posted by on 16 March 2017

The variety of human talent is endless. How do you define success and what can you do to attain it?

Read Post

Refill Please!

Posted by on 9 March 2017

A methodology for detecting customers’ consumption patterns.

Read Post

The End of Mobile Gaming as We Know It

Posted by on 2 March 2017

The majority of growth in the social gaming space will be won by companies that incorporate player-centric monetization strategies and shift their attention from user acquisition to retention

Read Post

Product Recommendations: Offering Customers the Next Big Thing They Didn’t Even Know They Wanted

Posted by on 23 February 2017

There’s more than one way to skin a product recommendation; here is the Optimove approach

Read Post

Women in iGaming: A Force to Be Reckoned with

Posted by on 8 February 2017

Marketing practitioners take notice: while men are still the majority of players, a new Optimove research reveals that women are more valuable players all-around

Read Post

Optimove 2016 Year in Review

Posted by on 7 February 2017

During 2016, Optimove’s clients dramatically increased the number of their customer segments and interactions, targeting smaller and smaller customer groups with tailored messaging across a variety of channels

Read Post

9 Marketing Practices That Need to Die in 2017

Posted by on 2 February 2017

Spraying and Praying? Using rule-based segmentation? Sending another “last chance” email? Well, it might be time to stop!

Read Post