Optimove Blog

Data, Marketing and the Universe

Do I Have Enough Data to Optimize My Campaigns?

Posted by on 20 July 2017

Is there a minimal amount of data required for campaign optimization? We have a definitive answer that will put your mind at ease

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eComm: Using Data to Push Customers to the Second Purchase

Posted by on 13 July 2017

The second purchase is a key milestone in the customer journey. These data insights can help you optimize your business towards more returning customers

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Customer Marketing Technologies Should Be Agile and Dynamic, Just Like the Customers Themselves

Posted by on 6 July 2017

Despite their mathematical complexity, most customer models are static and rule-based. People, however, are dynamic and ever-changing. Advanced models use machine learning and predictive analytics to bridge the gap

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DIY: Recommendation System In iGaming

Posted by on 29 June 2017

Recommendation systems are a great revenue driver, but are tricky to implement for iGaming. Here's a hands-on method for implementing recommendations for games or events, that you can start using today

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The Case for Opting Out of Silicon Valley’s ‘Growth or Die’ Culture

Posted by on 22 June 2017

Any ecosystem needs diversity to survive. We need different types of business models that are set up for long-term success. Getting there requires a different approach to funding and growth.

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How Freshly is Winning the “Percentage of Stomach” War with Optimove

Posted by on 15 June 2017

By leveraging artificial intelligence, advanced data science and a metrics-driven approach to customer retention, Freshly uses Optimove to communicate with every customer in the most relevant, timely, emotionally-intelligent and effective ways.

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Only a Centralized Intelligence System Will Win the Customer Loyalty Battle

Posted by on 8 June 2017

When fighting for the loyalty of your customers, should you rely on front-line intelligence or put your trust in a robust dedicated central intelligence unit?

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Champion League Betting Trends

Posted by on 1 June 2017

The countdown to the Final has begun, and sports bettors are preparing in earnest. Here are the leading trends in the CL’s betting patterns that operators should be aware of  

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The Data Doesn’t Lie: We Still Love Mama Best

Posted by on 25 May 2017

Mother’s Day purchase data hints that we tend to spoil our mothers on their special day more than we do our lovers or our fathers

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Maximize Customer Value, the Smart Way

Posted by on 18 May 2017

The ultimate goal of retention marketing is to maximize the revenues the customer generates for the company. These are the pillars of every value maximization strategy

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Meet Your Unique Customer Segments

Posted by on 11 May 2017

Customer segmentation breaks up your target audience into smaller, more engageable groups. Here are some examples to the unique groups in your customer database

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Moving at the Speed of the Customer

Posted by on 4 May 2017

When marketing to existing customers, speed and precision are key. It’s crucial that your technologies support the skills you need to succeed

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