Optimove Blog

Data, Marketing and the Universe

The Four Pillars of Success in Work and Life

Posted by on 16 March 2017

The variety of human talent is endless. How do you define success and what can you do to attain it?

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Refill Please!

Posted by on 9 March 2017

A methodology for detecting customers’ consumption patterns.

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The End of Mobile Gaming as We Know It

Posted by on 2 March 2017

The majority of growth in the social gaming space will be won by companies that incorporate player-centric monetization strategies and shift their attention from user acquisition to retention

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Product Recommendations: Offering Customers the Next Big Thing They Didn’t Even Know They Wanted

Posted by on 23 February 2017

There’s more than one way to skin a product recommendation; here is the Optimove approach

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Women in iGaming: A Force to Be Reckoned with

Posted by on 8 February 2017

Marketing practitioners take notice: while men are still the majority of players, a new Optimove research reveals that women are more valuable players all-around

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Optimove 2016 Year in Review

Posted by on 7 February 2017

During 2016, Optimove’s clients dramatically increased the number of their customer segments and interactions, targeting smaller and smaller customer groups with tailored messaging across a variety of channels

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9 Marketing Practices That Need to Die in 2017

Posted by on 2 February 2017

Spraying and Praying? Using rule-based segmentation? Sending another “last chance” email? Well, it might be time to stop!

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The Ultimate Combination of Marketing Intelligence and Computer Learning

Posted by on 26 January 2017

To win in worlds of infinite options, you need the best of both: human intelligence to limit the first cut of possibilities, and a self-learning machine algorithm which can then execute, compute and analyze far better than any human

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The Numbers Are in: Multi-channel Campaigns Are 37% More Effective

Posted by on 12 January 2017

Gone are the days when a single message through a single channel sufficed to reach your complete customer base. Create a presence for your brand by managing campaigns across multiple channels

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7 Top CRM Trends for 2017

Posted by on 5 January 2017

In the dynamic digital marketplace CRM technologies have become an essential component for marketing departments. Learn about what to expect for CRM in 2017

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To Explore or Exploit – That Is the Question

Posted by on 22 December 2016

The exploration-exploitation trade-off is both a cognitive and algorithmic problem. Sometimes, computers have it easier.

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More Women in High Tech: How to Create More Balance in the Workplace

Posted by on 15 December 2016

Five things employers should do, and one thing women must do, to promote a true equal opportunity strategy.

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