Optimove Blog

Data, Marketing and the Universe

Product Recommendations: Offering Customers the Next Big Thing They Didn’t Even Know They Wanted

Posted by on 23 February 2017

There’s more than one way to skin a product recommendation; here is the Optimove approach

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Women in iGaming: A Force to Be Reckoned with

Posted by on 8 February 2017

Marketing practitioners take notice: while men are still the majority of players, a new Optimove research reveals that women are more valuable players all-around

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Optimove 2016 Year in Review

Posted by on 7 February 2017

During 2016, Optimove’s clients dramatically increased the number of their customer segments and interactions, targeting smaller and smaller customer groups with tailored messaging across a variety of channels

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9 Marketing Practices That Need to Die in 2017

Posted by on 2 February 2017

Spraying and Praying? Using rule-based segmentation? Sending another “last chance” email? Well, it might be time to stop!

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The Ultimate Combination of Marketing Intelligence and Computer Learning

Posted by on 26 January 2017

To win in worlds of infinite options, you need the best of both: human intelligence to limit the first cut of possibilities, and a self-learning machine algorithm which can then execute, compute and analyze far better than any human

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The Numbers Are in: Multi-channel Campaigns Are 37% More Effective

Posted by on 12 January 2017

Gone are the days when a single message through a single channel sufficed to reach your complete customer base. Create a presence for your brand by managing campaigns across multiple channels

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7 Top CRM Trends for 2017

Posted by on 5 January 2017

In the dynamic digital marketplace CRM technologies have become an essential component for marketing departments. Learn about what to expect for CRM in 2017

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To Explore or Exploit – That Is the Question

Posted by on 22 December 2016

The exploration-exploitation trade-off is both a cognitive and an algorithmic problem. Sometimes, computers have it easier

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More Women in High-Tech: How to Create More Balance in the Workplace

Posted by on 15 December 2016

Five things employers should do, and one thing women must do, to promote a true equal opportunity strategy.

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Optimove Featured on Deloitte 2016 Technology Fast 500 EMEA

Posted by on 9 December 2016

This is Optimove’s first inclusion on the esteemed list, which recognizes the effort and dedication of the fastest-growing technology companies in the region

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Black Friday Beats Cyber Monday for Online Retail

Posted by on 7 December 2016

While Black Friday is still the most lucrative shopping day for retailers, Cyber Monday – a relatively new marketing peak – is not far behind.

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The Self-Optimizing Campaign: Let AI Optimize your Marketing

Posted by on 1 December 2016

Optimove’s new Self-Optimizing Campaign represents the ultimate in customer marketing technology. Learn how it can help make your next marketing campaign a success

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