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Optimove tracks the movements of all our customers between strategic segments on a regular basis, allowing us to constantly personalize the offers we send each customer. During the 12 months since we started using the system, we’ve seen a significant increase in the effectiveness of our marketing campaigns.
– Jon Salmon, Managing Director
Six members of our marketing and retention teams are using Optimove to target and measure marketing promotions sent to our bingo and sports customers. We’ve found that being able to precisely match between actions and customer groups has significantly increased customer spend and LTV.
– Daniel Xavier, CRM Director
Optimove’s unique customer segmentation has helped us become entirely customer-centric by revealing precise customer ‘personas’ based on behavioral and demographic data.
– Michal Issachary, Director of Business Analysis