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2021 Critical Capabilities for Multichannel Marketing Hubs

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2021 Critical Capabilities for Multichannel Marketing Hubs

For the fourth consecutive year, Optimove saw significant improvement in Gartner’s Critical Capabilities for Multichannel Marketing Hubs. This year saw Optimove break into the top five across three of the four use cases.

Included in this report is Campaign Orchestration which includes planning the channels through which a multichannel marketing campaign will be delivered, as well as the sequencing and timing of messages and/or offers. Learn why Optimove’s unique approach to orchestration never leads to journey’s to crossfire or break.

*Gartner, “Critical Capabilities for Multichannel Marketing Hubs”, Noah Elkin, Benjamin Bloom, Mike McGuire, Joseph Enever, May 10, 2021

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