STS Scales Multichannel Marketing to Over 455 Monthly Campaigns with Optimove

Why STS Chose Optimove 

As STS’s portfolio and customer base grew, the company looked to better understand their players with the objective of creating more personalized and relevant interactions. STS chose Optimove as it felt it was the only CRM Marketing solution that would allow them to easily discover customer insights, maximize personalization efforts, and leverage AI to orchestrate CRM Marketing, at scale. 

Discovering Customer Insights 

With Optimove, STS’s CRM Marketing team gained access to a single customer view which combines distinct customer attributes, campaign engagement history, game play history, realtime web and app activity, and predictive analytics. This unified customer data provides the team with an ideal platform to understand players’ behaviors, preferences, and performance.

“Optimove inspired a revolution in STS by setting a golden standard for what technology, automation, and scale should be.” — 

Jagoda Szmiłyk, CRM Manager, STS Gaming Group

In addition to the CRM Marketing team, STS’s Customer Service, Responsible Gaming, Media, and VIP Management teams also leverage Optimove to discover relevant information on key customer segments that inform their day-to-day operations. 

Maximizing Personalization Through Segmentation 

Optimove’s customer explorers allow STS’s team to easily create granular and dynamic customer segments without needing to write a single line of code. As a result, the team can deliver personalized campaigns to players based on their game preferences, past behavior, and more.

“Before adding Optimove our marketing was geared towards batch and blast campaigns that weren’t very personalized. Having Optimove has allowed us to move to an extremely personalized and automated marketing strategy, improving our results across all key metrics.” — 

Jagoda Szmiłyk, CRM Manager, STS Gaming Group

Scaling Multichannel Marketing Strategies with AI-Mapped CRM Journeys 

Using Optimove, STS’s team is able to set up campaigns across six marketing channels from within a single platform. Today, the team combines both scheduled and realtime triggered campaigns to provide players with the best experience possible. To ensure the most relevant campaign is sent to the right customer at the right time, STS leverages Optimove’s AI journey mapping solution.

“The ability of Optimove’s AI to identify the best journey for each individual player has led to a significant increase in player retention. That is why we trust Optimove’s AI with making the best decision for each customer on 98% of our campaigns.” — 

Jagoda Szmiłyk, CRM Manager, STS Gaming Group

STS leverages Optimove to orchestrate SMS, in-platform messaging, mobile push notifications, contact center campaigns, Facebook ads, and emails (via Optimove’s native ESP).