
AI and the Retail Marketer’s Future
How AI transforms strategy and processes, driving the adoption of Positionless Marketing
Forrester: Optimove’s Total Economic Impact
Why it matters:
This post explores our Partner Ecosystem and CRM Lightning Talks at SBC Summit Lisbon. Our Partner Ecosystem offers live demos and real-world examples highlighting how these collaborations can help you deliver top-tier player experiences and drive deeper engagement. Our dynamic CRM Lightning Talks are designed to spark fresh ideas to refine your marketing tactics and stay ahead of the curve.

Key takeaways:
Our ecosystem partners at SBC Summit Lisbon:
At SBC Summit Lisbon 2024, we’re excited to introduce our Partner Ecosystem, which showcases the seamless integrations between Optimove and our key partners. Stop by our D120 booth to meet experts from six industry-leading brands and see how their solutions complement and elevate Optimove’s capabilities.
Here’s a closer look at our featured partners:
Splash Tech: Specializing in sportsbooks and casino tools, Splash Tech operates in 45+ markets. Their real-money engagement tools and Optimove’s AI orchestration significantly enhance player retention and lifetime value (LTV).
Mobivate: A trusted SMS provider since 2015, Mobivate integrates with Optimove to deliver personalized, real-time communications, boosting player engagement and retention with seamless API and SMPP solutions.
Purple Square: With over 13 years’ experience in marketing automation, Purple Square has executed 15,000+ campaigns. As an Optimove Solution Consulting Partner, they help maximize marketing investments and drive player loyalty through expert consultancy and campaign management.
Endava: A global IT services provider with 25+ years in the iGaming industry, Endava offers data-driven insights and software development. Their expertise in integrating Optimove’s solutions enhances player engagement.
LeanConvert: Delivers end-to-end personalization and analytics solutions, helping operators optimize customer journeys and achieve significant ROI in acquisition and retention. The collaboration addresses the growing consumer demand for personalized experiences, with expectations for a 5-15% revenue increase through personalization.
Captain Up: Integrating with Optimove’s AI orchestration, Captain Up’s gamification platform offers personalized rewards and dynamic player experiences, driving higher engagement and retention through innovative gamification technologies. This partnership allows operators to offer personalized rewards and dynamic player experiences to drive higher engagement and retention.
Beyond the Partner Ecosystem, we’re hosting three CRM Lightning Talks where Optimove experts deliver insights on trending topics to elevate your marketing strategy, drive growth, and boost long-term player loyalty.
Here’s a glimpse of what’s in store on September 24-25. All CRM Lightning Talks take place at our D120 booth:
ConsumOur Partner Ecosystem offers unparalleled opportunities to see cutting-edge solutions in action to help you drive higher retention rates and deeper player engagement. Don’t miss out on our CRM Lightning talks as well!
We look forward to connecting with you at booth D120.
Email us at info@optimove.com to schedule a face-to-face.
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.


Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.


