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Exclusive Forrester Report on AI in Marketing
Marketing teams are under growing pressure to do more with less—more campaigns, more personalization, more customer touchpoints—all while working with smaller teams and fewer resources. Traditional marketing structures, built around rigid roles and dependencies, create inefficiencies that slow execution and make scaling difficult.
Positionless Marketing removes these barriers, giving marketers direct access to the tools and insights they need to act without delays. At Optimove Connect in London, March 19-20, Optimove CEO, Pini Yakuel is set explore the rise of the Positionless Marketing movement.
Many marketing teams still operate like an assembly line, where different specialists handle specific tasks, leading to inefficiencies and delays. Positionless Marketing challenges this model, enabling marketers to create, test, and optimize campaigns independently.
Leading edge marketers at brands are adopting Positionless Marketing to streamline execution, scale personalization, and drive better results. This session explores how this shift is redefining CRM Marketing and what it means for the future of every marketer.
At Optimove Connect 2025, the home of Positionless Marketing, Optimove CEO Pini Yakuel will take the stage to explore how Positionless is transforming the way marketers work and becoming a movement.
His keynote will dive into the core principles behind the movement and how marketers can embrace agility, data, and AI to break free from traditional silos—unlocking faster, smarter, and more impactful marketing.
Watch Pini unveil the Positionless Marketer at Optimove Connect 2024:
https://youtu.be/-725NVGpMwc?si=AnLECBBqr6UKL2Vg
Optimove Connect is where the brightest minds in marketing come together to discuss the future of AI-driven personalization, customer retention, and Positionless Marketing.
Pini will be joined by an incredible lineup of thought leaders, including:
Check out the agenda and secure your spot here.
Join us at Connect 2025 as Optimove CEO Pini Yakuel unveils Positionless Marketing - a revolutionary approach that empowers marketers to execute faster, independently, and at scale.
For more insights on becoming a Positionless Marketer, Request a Demo.
Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
