Read time 3 minutes
Forrester: Optimove’s Total Economic Impact
Why it matters:
Lightning talks, interactive demos sparked iGaming marketers with how-to advice on winning player retention and optimization game plans for 2024 and beyond. If you missed the talks or demos, contact us so you don’t miss out.
Arriving at the Custom House Underground Station Optimove greets all attendees
Optimove welcomed all entering ICE from the Underground
Walking into ICE Optimove leads the way
At the conference — Optimove is front and center
Pini Yakuel interviewed by Ella Williamson of IGB
Matthew Gilbery, Director of Personalization Offering, interviewed on the ICEVOX stage
Punal Shah, a Director of Strategic Services at Optimove, and Crystal Wong, Data Insights Consultant on How to Turn Casual Players into VIPs
Jonathan Collins, Strategic Services Team Leader, with insights for iGaming operators to Smash their Goaaalllls! from our Euro 2024 Playbook on “How to Win It All Without a Ball” (see more below under “Insights”)
Roni Sfadya, Marketing Data Analyst, presents Flip the Channel: Why Go Multichannel
Jonathan Inbar, a Director of Strategic Services at Optimove on How AI Optimizes CRM Marketing
Matthew Gilbery, Director of Personalization Offering: The Real MVP: Real-time Sports Data
Marcello De Crescenzo, Account Executive, demos the Optimove Customer-Led Marketing platform and solutions
Alec Gehlot, Solutions Engineer, shows Optimove in action
Megane Morais, Solutions Engineer, demos Optimove’s Customer-Led Marketing platform
iGaming execs connect as Matthew Gilbery, Director of Personalization Offering at Optimove, demos Opti-X that delivers personalized experiences in real-time for faster time-to-conversion and higher customer lifetime value.
Optimove’s proprietary research released at ICE provides insights for iGaming operators to up their game
Pini Yakuel, Optimove CEO, presenting CRM Marketing trends for 2024 at Keynote breakfast.
Behind this Optimove team at ICE are hundreds of Optimovers across the globe assuring that marketers start marketing with the customer (player) to gain their loyalty for life.
If we saw you at ICE, we hope you loved it as much as we did. If you could not attend and want any of the insights shared to help you in your marketing, contact us.
And, of course, if you want to start marketing with the customer – a great starting point is to request a demo.
For Optimove, with our team, clients and partners, ICE was picture perfect!
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries.
Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
