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Forrester: Optimove’s Total Economic Impact
Why it matters:
Optimove Insights’ 2024 Mother’s Day Shopping Preferences Survey reveals crucial insights for marketers as more consumers start early and prioritize quality and personalization over price. The results emphasize the need for marketers to balance promotions with consumer preferences and embrace omnichannel strategies for success.
Key takeaways:
Optimove Insights, the analytical and research arm of Optimove, has released its latest report titled “Mother’s Day 2024 Consumer Shopping Preferences Survey,” based on a consumer survey conducted in April 2024.
The survey and report uncover insights into consumer behavior and preferences for Mother’s Day shopping. It explores key issues like timing, preferred type of present, factors influencing shopping decisions, online vs. in-store, and more.
The results emphasize the need for marketers to balance promotional efforts with consumer preferences to avoid overwhelming customers with marketing messages. Additionally, the results underscore the significance of omnichannel strategies and sustainability initiatives for retailers aiming to meet consumer expectations.
Here are 3 of our Mother’s Day shopping trends for 2024:
Around 70% plan to purchase Mother’s Day gifts at least two weeks in advance.
Consumers prioritize quality (44%) and personalization (21%) over price (17%) when selecting gifts. See the total breakdown for Mother’s Day gift trends this year.
Flowers are still the number one choice this Mother’s Day selected by 63% of respondents. “Clothing and Accessories” was a close second, with 60%, followed by “Jewelry” at 54%. Gift cards were not as popular this year.
These are only some of the insights from this year’s Mother’s Day Shopping Trends 2024 Survey. The full report provides more in-depth insights as to what consumers are doing this Mother’s Day.
The Optimove Insights 2024 Mother’s Day Shopping Survey queried 307 U.S. citizens in April 2024. Respondents were 18-plus, 49% male/51% female (no respondents were non-binary or declined to answer), and household incomes were $75,000-plus.
For more detailed insights from the Mother’s Day 2024 Consumer Shopping Preferences Survey download the report.
For more insights on how to benefit, Contact Us.
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.
Rob Wyse is Senior Director of Communications at Optimove. As a communications consultant, he has been influential in changing public opinion and policy to drive market opportunity. Example issues he has worked on include climate change, healthcare reform, homeland security, cloud transformation, AI, and other timely issues.
