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In the Media

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The 11 Best Marketing Analytics Tools and Platforms For 2021
“The best digital marketing analytics tools have proven themselves time and time again to be an essential asset to marketing automation campaign success. Marketing analytics uses predictive data and data collection to help marketing teams gain the insight they need to stay on top of shifting market trends and clientele interests. With marketing analytics tools, then, marketers will create the most compelling, successful marketing campaigns possible.”
16 Inspiring Ways To Build A Community On Social Media
“As a vehicle for building a community around a brand or business online, social media is virtually unbeatable. However, with the number of people and organizations attempting to do the same, communications professionals need to refine their approach to gather a loyal community of followers.”
SKS365 strikes CRM partnership with Optimove
“SKS365 has partnered with Optimove to tap into the provider’s CRM Marketing Hub. The Italy-focused operator is undergoing a business-wide digital transformation which includes a strategic investment in CRM. SKS365 will leverage Optimove’s solution to measure and optimise CRM journeys for registered players, including users of flagship brand Planetwin365.”
How To Leverage 14 Social Media Marketing Trends In 2021
“While social media trends come and go, social platforms continue to serve as primary marketing channels for growing a business as we head into the new year. Methods of increasing visibility, customer reach and engagement via social media are constantly evolving, and having insight into trends that will be hot before they burst onto the scene can give marketers an edge over competitors.”
Optimove and Dynamic Yield Announce Integration
“Optimove, the Relationship Marketing Hub, and Dynamic Yield, the Experience Optimization Platform, announced a strategic integration that will allow brands to ensure each customer receives the optimal marketing treatment across channels. Partnership unlocks personalization and optimization of marketing campaigns and customer experiences throughout the entire customer lifecycle.”
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Experimentation is a Marketer’s Secret Weapon. Here’s Why
“According to research by Gartner “Marketing teams conduct experiments to test and improve the efficacy of new products, features, experiences and campaigns. These improvements allow marketers to innovate and stay ahead of the competition; Gartner’s 2018 Marketing Data and Analytics Survey found that the majority of marketers who prioritize testing and experimentation significantly outperform their peers.”

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