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Optimove Insights analyzed millions of transactions to reveal which segments truly drive performance during Black Friday and Cyber Monday. So where should marketers focus their efforts?

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Boo! The real fright this Halloween isn’t ghosts or goblins. It’s clinging to fixed segments and rigid rules. Go Positionless and let the marketing magic flow (no witchcraft needed)

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Data, Marketing and the Universe

For years, marketers copied data to move faster. Now, Zero Copy Data proves the fastest way forward is not moving it at all. Here’s why

How to Keep Your First-Time Customers Coming Back

Discover how to turn the world’s biggest tournament into the ultimate customer lifecycle engine

Media That Matters, Optimove’s weekly series highlighting essential stories shaping the future of Positionless Marketing

Optimove Insights September iGaming Pulse Snapshot for emerging iGaming market trends

How unifying player data across systems transforms marketing accuracy, spend efficiency, and attribution clarity in iGaming