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In our latest eBook, “Responsible Gaming; Get Ahead of the Game, Go Predictive” we delve into why responsible gaming matters, how prioritization helps rather than hinders your brand, and how you can get started with your responsible gaming strategy.
You’re right. The concept of responsible gaming has been around for decades – but it’s never been more important than it is today. With the unprecedented rise of online gambling and the increasing accessibility of mobile gaming, it’s never been easier to enjoy a roll of the dice, a spin of the wheel, or a bet on your favorite team. For most, it’s all a bit of harmless fun, but for some, there’s the very real potential for risky gambling behaviors to take hold, with potentially devastating consequences. And not just for players:
Bottom line? Acknowledging the potential risks associated with gambling and providing players with the resources, content, and support they need to make informed decisions is good for players and businesses. But many Operators are still sitting on the proverbial fence despite the moral and ethical imperative – and the fact that a robust, well-thought-through, responsible gaming marketing strategy can help build a sustainable and profitable operation. So why the hesitancy – and how can technology help?
From tackling the myths that are preventing Operators from making headway with their responsible gaming strategy to taking a deep dive into why regulatory compliance is good for business, to how to spot – and support – at-risk players, “Responsible Gaming; Get Ahead of the Game, Go Predictive” lays bare the case for the prioritization of responsible gaming as a key element of a successful growth strategy.
But that’s not all.
We’ve taken a deep dive into how to tackle marketing for responsible gaming and explore how technology – specifically AI and predictive models – can help cautious Operators demonstrate their commitment to the well-being of players and by default, position themselves as industry leaders in an increasingly crowded marketplace.
Predictive models can identify at-risk players quickly so Operators can take proactive measures to stop a problem from escalating, prevent churn and increase player retention.
Predictive models enable Operators to provide a more personalized player experience. By identifying at-risk players, Operators can provide tailored messaging and resources to support a player rather than penalize them.
By preventing churn and increasing player retention, Operators will enjoy a higher ROI on their marketing spend and generate more revenue over time.
Operators that leverage predictive models to identify at-risk players and provide crucial support at the right time are far more likely to retain players, generate higher revenue, and give themselves a significant competitive advantage.
If you’ve been thinking about where a robust, AI-powered responsible gaming strategy could take you, but you’re still sitting on that fence, jump off, read all about it, and start planning!