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Optimove Insights April iGaming Pulse Snapshot – U.S. Casino Bettors Bet 6.3x More Than Global Average 

The April 2025 report analyzes data from over 3.2 million U.S. players and 21 million global players to benchmark performance across casino and sports betting. Here’s a snapshot of the complete report

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Take your customer segmentation to the next level with our advanced guide

Why it Matters:

Optimove Insights is the analytical and research arm of Optimove, the #1 CRM Marketing Solution for iGaming and Sports Betting. For iGaming operators, Optimove Insights’ Pulse Snapshot reveals how regional and seasonal dynamics shape betting behavior, providing a vital edge for optimizing acquisition and retention strategies. 

Key takeaways:

Casino Activity Remains Strong: U.S. casino bettors averaged $8,348 per month over the past 12 months, 6.3x the global average of $1,327 — ending at $8,152 in April. In April, the number of U.S. casino bettors rose 30% year-over-year (vs. 12% globally). 

Report Metrics: 

  • Source: Betting trends in United States compared to the global benchmark in the trailing 12 months (April 2024-2025) 
  • Database: A 12-month average of over 3.2 million active players per month in the U.S. and over 21.3 million globally. 

Total Monthly Casino Betting Amount & Number of Casino Bettors

The U.S. has been leading in both betting amount and the number of casino bettors. Throughout the period, the U.S. consistently outpaced global averages, with an average of $8,348 per bettor compared to $1,327 globally. U.S. ending at $8,152 in April 2025 while the global average is $1,337. See more details in the chart below: 

The U.S. market saw significant growth in number of casino bettors, rising from the April 2024 baseline of 100% to 130% (30% growth) by April 2025. Global growth was more moderate, increasing to 112% over the same period. The most notable growth for the U.S. occurred in January 2025, peaking at 142%. See more details in the chart below: 

Guide to Advanced Customer Segmentation

 

The data indicates that US casino bettors are higher-value players and part of a faster-growing market than global players. This trend reflects the impact of personalized engagement strategies, deep platform trust, and region-specific, localized campaigns. 

Here’s how operators can maximize this: 

  • Segmentation: Identify and target high-value groups, like VIPs or high rollers, ensuring messaging is hyper-relevant and timed perfectly. 
  • Orchestration: Automate journeys that reflect real-time behavior, such as triggering bonus offers after milestone bets or pausing messages after major wins. 
  • Personalization: For a customized experience, tailor messages based on player preferences, from favorite casino games to preferred communication channels. 

By deeply understanding their players and delivering meaningful, personalized journeys, operators can sharpen acquisition funnels, set precise KPIs, and ensure CRM strategies align with player value and expectations. 

In Summary 

The US market is experiencing faster growth in betting amounts and player numbers compared to global trends, highlighting the importance for operators to leverage segmentation, automation, and personalization to maximize acquisition and retention. 

For more insights, visit the Optimove Insights iGaming Pulse.  

To learn more about Optimove, Request a Demo. 

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Oren Elias

Oren is a Marketing Research Analyst on the Professional Services team at Optimove. In this role, Oren focuses on extracting actionable marketing insights by researching and analyzing customer data for retail and gaming clients. Additionally, Oren is pursuing an industrial engineering and management degree at Shenkar College.

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