From design to copy to video editing, Canva traditional features and the AI-powered ones give marketers freedom to work independently, faster, and more creatively
Marketers spend too much time waiting on designers, translators, or editors. This not only drains their time, but also their creativity as they become more of a babysitter and less of a strategic-thinking professional. By using the right tools, such as Canva, and becoming Positionless, they can skip the bottlenecks and turn ideas into execution instantly. Canva’s AI capabilities empower professionals at every level to reclaim hours and let creativity flow.
Key takeaways:
Canva is more than a design tool. It’s an AI-powered creative hub. Under its Magic Studio, marketers can design, edit, write, animate, and even localize content in seconds. This allows teams to:
Save hours weekly by automating repetitive design tasks
Maintain brand consistency without always relying on specialists
Experiment creatively with new ideas, visuals, and formats at low cost
Adapt campaigns instantly across channels and languages
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From Dependent to Positionless by Democratizing Design Capabilities
Traditional marketing workflows resemble an assembly line. Strategists brief designers, then copywriters, then video editors, then review everything to be returned to the designers. It can be a vicious cycle.
Since 2013, Canva has been on a mission to democratize design. With AI layered on, the platform now breaks down these silos: a single marketer can design a social campaign, localize it in multiple languages, and generate assets for different channels in one place.
A Cohesive Productivity Engine
Canva’s Magic Studio integrates several AI capabilities that make content creation faster, simpler, and more autonomous. Marketers can generate visuals or layouts from text prompts, edit images or videos with natural language instructions, and instantly adapt campaigns to different formats or languages.
Magic Studio also enables smart background, element manipulation, and locked‑in brand consistency through templates and voice control. It’s a holistic, marketer-first setup designed to streamline every step of content creation.
Combined, these capabilities allow marketers to move from idea to finished, branded asset in minutes, without needing to leave Canva or wait on other teams. This transforms how campaigns are executed: routine editing, resizing, and adaptation tasks that once took hours are now completed in seconds. It helps marketers be Positionless.
Independent studies and user reports show that using Canva translates into measurable gains.
Canva’s own research found that 85% of marketers save at least four hours per week with its AI tools, while 20% save over 10 hours weekly.
Zoom reported saving 230 hours of design time in a quarter by empowering non-designers to produce their own assets.
Reddit reclaimed 21,000 design hours in six months through Brand Kits and templates.
Broader industry data reinforces this picture: generative AI tools help marketers cut content creation time by 25–74%.
Why Becoming Positionless Is Essential
Agility as a competitive advantage for professionals and companies: Campaigns can be drafted, approved, and deployed quickly. Professionals can elevate their capabilities.
Resource reallocation: Specialist teams are freed to focus on high-impact work, while routine tasks are self-served.
Creativity flourishes: Less time spent waiting = more time experimenting with new formats and ideas.
More synergy between teams: Non-designers can visually address what they envision to better brief and debrief designers and editors.
In Summary
Positionless Marketing is about freeing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently.
Canva’s Magic Studio is one of the tools that helps marketers become Positionless. Canva provides marketers with the autonomy to create, edit, and scale campaigns without dependency on specialists. External data backs this up: most marketers gain at least four hours per week, and leading organizations reclaim thousands of hours annually by putting Canva AI at the center of their workflows. This means less waiting, fewer bottlenecks, and more creative experimentation. By embracing Canva AI, marketers step into a new role: not just strategists, but end-to-end executors of ideas faster, more consistent, and more adaptable than ever.
For more insights on the Positionless Marketing movement, contact us to request a demo.
Rony Vexelman is Optimove’s VP of Marketing. Rony leads Optimove’s marketing strategy across regions and industries. Previously, Rony was Optimove's Director of Product Marketing leading product releases, customer marketing efforts and analyst relations. Rony holds a BA in Business Administration and Sociology from Tel Aviv University and an MBA from UCLA Anderson School of Management.
