In reading this blog, emerging operators will learn how BetHog, a new cryptocurrency casino and sportsbook from the creators of FanDuel, used Optimove Ignite+ to jumpstart its marketing and scale personalized player journeys from day one. Optimove Ignite+ gave BetHog access to the #1 Player Engagement Platform to accelerate growth at a startup speed.
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Key Takeaways
BetHog transformed four critical processes with Optimove:
Speed-to-Market: Campaigns live within weeks.
Predictive Insights: Out-of-the-box churn prediction and player value modeling driving smarter marketing decisions.
Personalized Journeys: Coherent, AI-driven player engagement across channels.
Strategic Partnership: Optimove’s iGaming expert advisors acting as an extension of BetHog’s team.
BetHog’s Journey with OptimoveIgnite+
The BetHog–Optimove partnership was built on speed. Within weeks of joining Optimove Ignite+, BetHog completed its IP warm-up, validated data quality, and launched its first campaigns. What typically takes new operators months, even quarters to achieve, BetHog accomplished in record time.
“The Optimove Ignite+ Program was the perfect fit for us as a fast-growing operator,” explained CMO Kyle Wachtel. “From onboarding to campaign launch, Optimove executed at startup speed to get us live.”
Player Insights & Reports Without Overhead
Speed was only the beginning. With Optimove Ignite+, BetHog gained access to Optimove’s out-of-the-box solutions, including player predictive analytics and reports that now function as their BI layer. These capabilities provide immediate clarity into player behavior, highlighting churn risks, future value, and guiding which campaigns to prioritize.
For BetHog, that meant freedom. Instead of having a BI team or building complex infrastructure, they could focus entirely on growth and execution, knowing the intelligence was already built in.
As Wachtel described it:
“It gave us access to enterprise-grade CRM capabilities and AI-driven insights without the overhead of building out a full BI and CRM function.”
A Foundation for Positionless Marketing
Optimove Ignite+ doesn’t just fast-track execution; it primes emerging operators for the future of marketing. With Optimove in place, BetHog is now positioned to embrace Positionless Marketing, a breakthrough approach that frees marketers from traditional silos and empowers them with Data Power, Creative Power, and Optimization Power.
As Kyle Wachtel added: “We still have many opportunities to explore with Optimove, and we are confident that Positionless Marketing will help us move faster, personalize more deeply, and maximize every player interaction.”
The Guide to Re-Engaging Lapsed Customers
Identify at-risk and lapsed customers and bring them back with this guide.
For BetHog, adopting Optimove Ignite+ was more than a platform choice. It was a growth milestone. By accelerating onboarding, leveraging out-of-the-box tools, unlocking predictive insights, and scaling personalization from day one, BetHog laid the foundation for lasting player relationships and sustainable growth.
With Optimove Ignite+, emerging operators like BetHog no longer have to choose between speed and excellence. They can have both and enter the market ready to compete with the leaders.
For more details on how to scale player growth, contact us to request a demo.
Katerina is a Product Marketing Manager at Optimove, based in London. Previously, she spent three years at Kindred as a Global Brand Manager, focusing on acquisition and retention initiatives across various portfolios and markets. Before that, she spent 7.5 years in the FMCG sector as a Brand Marketing Manager responsible for local brand strategies. Katerina holds a Master's degree in Security Studies from UCL and a Bachelor's degree in Communications, Media, and Society from Leicester University.
