16 posts found by Bob Lawson
With an estimated annual purchasing power of $143 billion, it’s never been more critical to ensure that the mobile campaigns you’re shipping are hitting the sweet spot of this burgeoning demographic. Take these tips to connect with, engage, and nurture your Gen Z audience
If there’s one question that team Optimove is constantly asked, it’s how to hang onto customers in a digital space where countless brands are feverishly competing for attention. Our answer? Focus on delivering a hyper-personalized user experience and the rest - engagement, retention, and long-term loyalty - will follow.
The World Cup is almost here, and competition is fierce. To help get you tournament ready, here are our last-minute final mobile app must-dos. Start revving up your marketing game today!