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Future Commerce's Positionless Marketing Guide
Download and discover why top brands are abandoning the marketing assembly line to become fully Positionless.
Why it matters:
As brands close the chapter on 2025, the most valuable content isn’t only what’s new. It’s what’s worth revisiting. The strongest Positionless Marketing lessons from the year offer practical reminders on how marketers can operate with greater autonomy, move faster with fewer handoffs, and turn insight into action with confidence.
This recap spotlights seven standout blogs to reflect on now, with a final Top 5 list to be selected. These are helpful for year-end planning, team alignment, and entering 2026 with clearer priorities around data power, creative power, and optimization power.
Key takeaways:
As marketers plan for 2026, revisiting the strongest ideas from 2025 helps turn momentum into repeatable advantage. These Positionless Marketing lessons demonstrate how to eliminate bottlenecks, act on insights more quickly, and empower teams to operate with greater independence and impact.
The year 2025 delivered a sleigh full of Positionless marketing posts, some strategic, some practical, but all were designed to help brands move beyond rigid roles and siloed workflows.
Here are the top 5 that made this year a memorable one:
#1. AI Agents For Marketing: How AI Agents Are Powering the Positionless Marketer
What it’s about: This blog explores how AI agents are evolving from experimental tools into practical marketing “superworkers” that can support decisioning, execution, and continuous optimization. It frames AI agents as a catalyst for faster, always-on marketing that reduces dependence on long chains of handoffs.
Why it’s included: Captures one of 2025’s defining shifts where AI agents help marketers execute faster and more independently.
#2. Optimove Repositions as The Positionless Marketing Company
What it’s about: This announcement explains Optimove’s repositioning around Positionless Marketing and what that shift signals for the broader industry. It clarifies the idea of Positionless as an operating model that empowers marketers to move across data, creativity, and optimization with less friction.
Why it’s included: Anchors Positionless Marketing as an operating model and market category.
#3. Here’s What You Need to Excel at Positionless Marketing
What it’s about: This blog distills lessons from leading marketers to define the skills that matter most in the Positionless marketing movement. It highlights what high-performing teams do differently when they are expected to act quickly, test often, and continuously improve customer experiences.
Why it’s included: Turns Positionless from a concept into a clear skillset.
#4. Why Positionless Marketing Is the Future of iGaming
What it’s about: This piece connects the realities of iGaming, including real-time moments, intense competition, and lifecycle-driven engagement, to the need for faster, more autonomous marketing. It positions iGaming as a proving ground for Positionless marketing at scale.
Why it’s included: Shows why Positionless marketing is built for high-speed, real-time environments.
#5. 8 Customer Segmentation Models: Unlock the Power of Precision Marketing
What it’s about: A useful “back-to-basics with sharp edges” refresher on the most common segmentation models brands use to create clearer audiences, smarter targeting, and more relevant lifecycle marketing.
Why it’s included: Reminds teams that even as Positionless Marketing accelerates execution, segmentation remains a core discipline for scalable personalization—and a reliable lever for retention and loyalty.
Brands see greater success when marketers are free to move quickly, make data-driven decisions independently, and operate without traditional barriers.
The Positionless Marketing approach enables teams to discover insights, create content, and optimize campaigns independently, reducing the need to wait on other departments.
The result is faster experimentation, more consistent optimization, and deeply personalized customer experiences that drive long-lasting loyalty and retention. For 2026, the winning brands will be the ones that turn agility into a system, not a scramble.
For more insights, contact us to request a demo.
Happy New Year, here’s to a prosperous 2026!
Free your marketing team from the bottlenecks of the assembly line
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
