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Exclusive Forrester Report on AI in Marketing
Focusing exclusively on sportsbook bettors during the NFL Season, recent betting data over the past three seasons reveals significant growth across all stages of the NFL season. The results are based on more than 759,460,000 bets that were placed during NFL games during the past three seasons. The analysis is from Optimove Insights, the research arm of Optimove the #1 CRM Marketing Solution for iGaming and sports betting operators.
These trends underscore robust growth in NFL betting engagement, with the Super Bowl set to drive particular gains. This expansion presents significant opportunities for sports betting operators to capitalize on an increasingly active and engaged NFL betting audience.
For sportsbook operators, targeted, timely, and personalized messaging to bettors presents an opportunity to enhance player lifetime value and engagement.
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Exclusive Forrester Report on AI in Marketing
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance.
Oren is a Marketing Research Analyst on the Professional Services team at Optimove. In this role, Oren focuses on extracting actionable marketing insights by researching and analyzing customer data for retail and gaming clients. Additionally, Oren is pursuing an industrial engineering and management degree at Shenkar College.
