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Exclusive Forrester Report on AI in Marketing
On March 11 and 12 in London, Optimove Connect 2026 brought together marketers from around the world. Over two days at the Home of Positionless Marketing, they explored how leading teams operate, execute, and drive impact across industries.
From keynote sessions and real-world customer stories to deep dives into Optimove’s platform, every moment showed how marketing is moving faster, becoming more autonomous, and delivering more measurable results.
If you were there, here’s a second chance to improve your Positionless Marketing skills. The conversations, the use cases, the moments where things clicked. And if you weren’t, this is your chance to experience it.
Now, every session from Optimove Connect 2026 is available on demand!
Whether you want to revisit the sessions you attended or explore the full program, you can dive into the ideas, strategies, and real-world examples that defined this year’s Connect.
Across sessions, a few themes stood out. Not as trends, but as clear shifts in how marketing actually gets done.
If you are not sure where to begin, these sessions are a strong place to start. Each one offers a clear, practical view of how teams are applying these ideas in the real world.
Pini Yakuel, Co-founder and CEO, Optimove
Marketing teams are not held back by a lack of ideas. They are held back by how long it takes to execute them.
In this keynote, Yakuel breaks down how AI removes the need for rigid roles and unlocks a model where marketers can move from idea to execution without waiting on other teams. The impact is immediate. Faster execution, fewer bottlenecks, and more ownership.
Watch the session here.
Shai Frank, SVP Product & GM Americas, Optimove
As the cost of content approaches zero, the challenge shifts.
This session focuses on what comes next. AI-driven decisioning becomes the core layer, determining what to say, when to say it, and where. The advantage is no longer in producing more content, but in making better decisions in real time.
Watch the session here.
Marc Wilson, CRM Lead, Lottoland
Lottoland shared what happens when execution is simplified at scale.
By reducing campaign complexity and consolidating workflows, the team cut campaign setup from 64 touchpoints to 8. The result was not just efficiency. It freed up time to focus on strategy instead of operations.
Watch the session here.
Justin Sinclair Thomson, Head of Marketing at BetJets
Gamification is often seen as a retention tool. This session challenges that assumption.
By combining real-time orchestration with gamified experiences, BetJets achieved a 3.5x increase in first-time deposits. Not over months, but almost immediately after implementation.
Watch the session here.
Stefanos Aspiotis, Head of Commercial Strategy & Planning at Stoiximan
Scaling CRM often introduces complexity that slows teams down.
Stoiximan took a different approach. With over 300 automated journeys running, the team scaled operations while maintaining flexibility, even during a full brand transition.
Watch the session here.
Alyson Blawat, Senior Director of Customer Strategy, Blain’s Farm & Fleet
Peak season is where personalization is most needed and hardest to execute.
Blain’s Farm & Fleet shared how their team scaled persona-driven personalization during the holidays without losing relevance. The focus was not just on short-term performance, but on building long-term engagement during the busiest time of the year.
Watch the session here.
Across sessions, one thing stood out. The shift is already happening.
These are not isolated wins. They reflect a broader change in how marketing teams operate.
What Connect made clear is that marketing is moving away from structured, role-based execution. Positionless Marketing is not about doing more. It is about removing the dependencies that slow teams down.
AI makes this possible. Not as a layer on top, but as the engine that connects data, content, and decisioning in real time.
The result is simple. Teams move faster. Campaigns go live sooner. Ideas turn into execution without friction.
If you couldn’t attend, this is the next best way to experience Connect. And if you were there, it is worth revisiting with a different lens.
In this proprietary Forrester report, learn how global marketers use AI and Positionless Marketing to streamline workflows and increase relevance
Writers in the Optimove Team include marketing, R&D, product, data science, customer success, and technology experts who were instrumental in the creation of Positionless Marketing, a movement enabling marketers to do anything, and be everything.
Optimove’s leaders’ diverse expertise and real-world experience provide expert commentary and insight into proven and leading-edge marketing practices and trends.
