Optimove Connect 2026 Agenda: Unlock Positionless Marketing Power

What is Optimove Connect 2026?

Optimove Connect 2026 is Optimove's annual user conference for marketing leaders. The agenda explores how marketing teams operate, make decisions, and execute in today's evolving landscape. 

What Does Optimove Connect 2026 Cover?

• Positionless Marketing: Building versatile teams where traditional role boundaries blur
• AI's Impact on Teams: How AI removes silos between data, decision-making, and execution
• Speed in Practice: Real examples from brands achieving faster campaign cycles
• Autonomy vs. Control: Balancing team empowerment with governance and alignment
• Practical Implementation: Hands-on sessions for immediate application

Early Bird pricing ends February 5, 2026. Register here.

The Optimove Connect 2026 agenda is structured around four core tracks: Thought Leadership, Customer Spotlight, Strategic Spotlight, and Maximizing Optimove. Together, they provide a complete view of how modern marketing teams think, operate, and deliver impact. 

1. How Do Marketers Build Positionless Careers and Teams at Optimove Connect 2026?

Positionless Marketing frees marketing teams from the limitations of fixed roles, giving every marketer the power to execute any marketing task instantly and independently.  
 
Positionless Marketing has been proven to improve campaign efficiency by 88%, allowing marketing teams to create more personalized engagement with existing customers. 

At Optimove Connect 2026, marketers and their teams will learn to jumpstart Positionless Marketing and learn the following: 

• Why versatility matters more than specialization as marketing evolves
• How constraints shape stronger teams and sharper decision-making
• What it means to build a Positionless career in an environment where roles are increasingly fluid

This is the foundation of the conference by addressing mindset, ownership, and the human side of leading-edge marketing teams. 

2. What Actually Changes When AI Reshapes Team Structure?

Sessions in the Thought Leadership track at Optimove Connect 2026 explore how teams are reshaping to optimize AI to eliminate handoffs between data analysis, decision-making, and campaign execution. 

Marketers gain direct access to insights and activation tools, removing the need for requests between departments. 

Topics include: 

• What happens when insights, creation, and activation are no longer separated by roles or systems
• How decision-making shifts as marketers gain direct access to data and execution tools
• Why traditional linear workflows break down in real-time environments

This track looks at how, when teams reorganize, the distance between thinking and doing shrinks. 

3. What Does Speed Look Like in Real Organizations at Connect 2026?

Marketing speed means moving from weeks to days, enabling marketers to respond to customer behavior in real-time. Leading brands are achieving this through structural changes, not just better tools. 

The Customer Spotlight track at Optimove Connect 2026 features practical, experience-driven stories from teams navigating this shift.  

Real examples include: 

• How teams moved from weeks-long planning cycles to days
• What changed inside organizations to support faster execution
• Where speed created value, and where it required new discipline

4. How Do Teams Balance Autonomy with Control?

Teams balance autonomy and control through clear measurement frameworks, transparent decision-making criteria, and cultural alignment on priorities.  

As Positionless Marketing empowers individual marketers to execute data analysis, creative execution and campaign optimization, new team structure opportunities emerge. The Strategic Spotlight track at Optimove Connect 2026 examines what happens after efficiency gains, when teams suddenly have more autonomy and decision-making power. 

Critical questions addressed: 

• How do teams maintain alignment as autonomy increases?
• What does meaningful measurement look like in automated environments?
• How can leaders build confidence and accountability without slowing teams down?

5. How Can Teams Apply These Ideas Immediately?

Teams can start by activating data more efficiently, launching campaigns with less friction, and optimizing continuously based on customer behavior. The Maximizing Optimove track at Optimove Connect 2026 provides practical product-focused sessions for immediate implementation. 

Positionless Marketing is practical execution, not just concepts. 

Sessions help teams: 

• Activate data more efficiently
• Launch and adjust initiatives with less friction
• Optimize continuously as customer behavior changes

In this track, teams leave with ideas they can implement right away. 

6. Who should attend Optimove Connect 2026?

• CRM and lifecycle marketers
• Growth and retention leaders
• Marketing operations teams
• Teams adopting AI and automation
• Customer marketing and engagement strategists

Planning to Attend Optimove Connect 2026?

Early Bird pricing is available for a limited time and ends on 5 February. Review the agenda and register while Early Bird rates are still available. 

Explore the full agenda and register here.