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Forrester: Optimove’s Total Economic Impact
Why it matters:
For sportsbooks, this report reveals trends that suggest increased revenue potential for operators who can effectively capture and retain customers. The report’s findings indicate a substantial increase in betting frequency and engagement, indicating a growing market with more active participants. The report includes a dozen recommendations for sportsbook operators for the 2024-2025 NFL season.
Optimove Insights, the analytical and research arm of Optimove, has released its 2024-2025 Consumer Report on NFL Wagering Intentions, revealing a substantial increase in betting frequency and engagement among NFL bettors.
– 71% of bettors now place wagers on one or more games per week, up from 63% in 2023.
– 85% of respondents make live bets during games, a significant rise from 61% last year.
– 84% of bettors plan to bet on games in the 2024-2025 season, compared to 70% last year.
– 90% of bettors manage a budget for betting, with the majority setting weekly or seasonal limits. – 97% of bettors are aware of responsible gambling resources, with 67% actively using these resources.
The report also highlights a growing trend in multi-platform betting, with 68% of respondents using two or more betting sites per week, up from 54% in 2023. This underscores the need for sportsbooks to optimize their engagement and loyalty programs.
The report includes a dozen recommendations for sportsbook operators to increase revenue such as offering real-time statistics and updates, coupled with interactive tools or AI-driven insights, to help bettors make informed decisions during live events. This recommendation corresponds to the significant increase in live betting during games.
For more information about the report and how sportsbooks can optimize the 2024-2025 NFL Season, go here to schedule a demo.
Forrester: Optimove’s Total Economic Impact
The Forrester Total Economic Impact™ Study shows that Optimove’s Positionless Marketing Platform drives an 88% boost in campaign efficiency.
Jonathan is a Team Leader in the Optimove Strategic Services team. He has nine years of Marketing Analytics experience and eight more as an analyst with the Civil Service.
He has gained vast expertise consulting clients, analyzing customer data, and revealing actionable, data-driven marketing insights. He has qualifications in History from the University of Birmingham and Law from the University of Law. Jonathan is, unsuccessfully, learning Spanish and Golf.
