The key to effective one-to-one marketing is the ability to thoroughly understand customers, what makes each one unique and what drives their behavior. Collecting, curating, engineering and deriving insight from data are all key elements required to excel at relationship marketing.
Every Optimove client receives a customized predictive customer model that reflects its distinct business DNA and unique customer data. This customer model integrates information from four main sources: first-party raw data, on-site/in-app user activity, third-party data and campaign response history. This consolidated dataset is continuously maintained as a 360° Single Customer View, accessible to the organization as a marketer’s data mart, and used to orchestrate individualized customer relationships across all available channels.
Optimove’s highly scalable, cloud-based database infrastructure enables real-time access and activation of all customer data by combining large-scale batch processing via the Snowflake Cloud Data Warehouse with an event streaming framework based on Confluent Cloud and Apache Kafka. This powerful infrastructure enables enterprises to access their always-up-to-date customer data, share it for downstream analytics, include it in proprietary models, and leverage it to create new customer attributes.
Optimove’s predictive micro-segmentation technology powers the delivery of tailored messages, offers and promotions to individual customer personas, fostering both improved short-term engagement and long-term brand loyalty. Optimove’s predictive marketing engine applies mathematical and statistical models to transactional, behavioral and demographic data in order to predict future customer behavior and value. Customers with similar expressed or implied characteristics and preferences are grouped into dynamic micro-segments, which are the building blocks of your hyper-personalized relationship marketing campaigns.
Optimove has, at its core, an advanced CDP that powers on-demand interactive analytics applications. These important tools allow marketers to deeply explore their customer segments, personalized campaigns, degree of customer coverage and many other aspects of relationship marketing operations. This powerful view into the customer base and marketing activities helps marketers gain a deeper understanding of, and insights into, customer behavior – and how to always deliver the right message at the right time to each individual customer. Optimove also provides a customizable dashboard and BI Studio to monitor the KPIs most important to any business.
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